Add a Voice to your Real Estate Listings

Add a Voice to your Real Estate Listings

Our Video Tours allows you to add a voice to your real estate listings.

Video is one of the most powerful tools available to real estate agents when it comes to marketing listings. Video doesn’t just give more information about your properties, it can help set you apart from other agents in your market and better connect with prospective clients. Our Video Tours are a chance for you to be creative while also delivering value to your audience.

Did you know that property listings with video receive 403% more interest than those without? 85 percent of purchasers and sellers want to deal with an agent who uses video in their marketing. Our Real Estate Video Tours are the perfect solution for your property. Video Tours for Real Estate let you highlight the real estate property’s finest features or convey any necessary information. Our Video Tours also include elements that make the neighborhood desirable to purchasers.

Always make sure your viewers are fully immersed. Attract their attention and provide them with video.

Video tours for real estate also offer the advantage of not having to make several different advertisements. Video Tours provide viewers with an experience that they can’t get from other media.

As you know, Video is a powerful medium and it’s taking over in many ways. Video just seems natural in a world where we have Youtube, Netflix etc… Video helps.

Online activity is higher for listings with video tours. More buyers are making offers without ever visiting a home or building in person. Buyers want video tours as the standard for home purchases online.

Video marketing is now a reality, so it’s time to raise the bar. Here are some video statistics to get you thinking.

  • 61% of marketers see video as a & very important or extremely important part of their marketing strategy. Source: Biteable

  • 30% of marketers see video as a more important part of their strategy than their website. Source: Biteable

  • YouTube has the best ROI for video content (35%), followed by Facebook (26%) and Instagram (18%). Source: Biteable

Video is here to stay. Even Mark Zuckerberg believes video is a critical part of our future. The sheer volume of video content online is growing exponentially. Don’t fall behind the competition. It’s time to raise your game, because it’s all a game anyhow. Let’s have a look at some video tours right now.

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Surprising Social Media Statistics – The 2021 Edition

Surprising Social Media Statistics – The 2021 Edition

Social media has come a long way in its short 20-year history. Many thought it might just be a fad, but while many sites have come and gone, the concept of social media remains strong and has become part of the fabric of our global society.

Social media has become even more important over the past year as the Coronavirus pandemic has raged and forced us to rely on digital technologies more than ever, particularly to remain connected with friends and family.

However, while social media’s popularity and significance are not all that surprising, there are lots of other things about social media that will shock you. We’ve compiled all the stats we could find about social media in 2021 that will knock your socks off and remind us all just how important this technology has become.

2021 Social Media Usage

As of January 2021, there were more than 3.96 billion social media users in the world. Considering there are around 7 billion people globally, more than half of the global population is currently using social media in one form or another. Since there are approximately 4.5 billion internet users worldwide, we can also say that around 80 percent of web users also use social media.

In the U.S., this percentage is much higher. Consider these findings from Statista:

Young People LOVE Social Media

It seems natural. After all, today’s youth have been born into a digital world, so it’s not surprising young people are the ones most likely to adopt social media.

However, most of us also know that older people are hip to the social media game too. But have they taken over from young people?

Not yet, but usage is up across the board. Here’s some more data from Pew:

Some more interesting facts:

  • Social media use is roughly equivalent across race, gender, income level, as well as community (urban/suburban).
  • 79 percent of college graduates use at least one social media site, whereas just 60 percent of those with a high school degree or less use social networks.

2021 Daily Social Media Usage

Most people like to use social media at least once a day, but which networks are the most likely to use daily? The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for U.S. social media use by platform.

As you can see, Facebook and Instagram remain the leaders in terms of market penetration.

The most significant changes on this list come from Snapchat and TikTok. Just a year ago, Snapchat was used by around 60 percent of people. This number has fallen to 30 percent, mainly as Instagram has made changes to mimic what Snapchat offered.

It’s moves like this that have helped spur the many lawsuits designed to break up Facebook and its social media empire, a story we should all watch closely in 2021.

On the other hand, Tik Tok is exploding. It would not have made it onto this list just a year ago, but it has become a sensation that is taking the social media world by storm.

Only time will tell if TikTok will suffer a similar fate, but it is the rising start of the social media world for now.

Twitter has nowhere near the market penetration it once had, but it has also kept a firm handle on its niche market. It’s unlikely it will be going anywhere anytime soon, though stranger things have happened.

Social Media and the Covid-19 Pandemic

The outbreak of COVID-19 has changed so much about the world in which we live. Since many of these changes have meant relying on the internet for more than we used to, it should come as no surprise that social media use has changed considerably during this past year.

Here are some surprising stats about social media and the pandemic:

Other Social Media Platforms

We’ve spent a lot of time talking about Facebook, but there are other social media platforms. Indeed, Facebook will probably provide you with the best bang for your buck, but don’t close the door to other options.

2021 YouTube Statistics

  • We watch over 500 billion YouTube videos each day, which accounts for more than 1 billion hours of YouTube videos each day.
  • 400 hours of video are uploaded to YouTube every minute.
  • There are around 1.3 billion people who use YouTube regularly.
  • TrueView, YouTube’s proprietary advertising, can be highly effective for brands. Viewers who watched a TrueView ad to the end were 23 times more likely to complete the action you want them to complete, and they are still ten times more likely even if they don’t watch the whole ad.

2021 Instagram Statistics

2021 TikTok Statistics

  • Tik Tok has more than 600 million active users, up from just under 30 million less than two years ago. It is now one of the most popular social media sites in the world.
  • Around 13 million new videos get uploaded to TikTok every single day.
  • After launching as primarily a Chinese social media site, 42 percent of TikTok’s monthly revenue now comes from the U.S.
  • TikTok is very popular among teens, and 14 percent of young adult internet users in the U.S. are on Tik Tok.
  • TikTok has high engagement levels; 56 percent of TikTok users open the app at least once a day.

2021 LinkedIn Statistics

2021 Twitter Statistics

Facebook Dominates

The Pew Study referenced above showed that a larger percentage of people used YouTube than Facebook, suggesting that YouTube may be making a run for the top spot.

However, when we look a little more closely at how people are using each network, it becomes quite clear that Facebook is still the dominant force in the market.

Facebook Is The Most Popular

From the previously mentioned Pew Report, here is a breakdown of the popularity of different sites based on the percentage of the population that uses them:

  • Facebook (74 percent)
  • YouTube (73 percent)
  • Instagram (63 percent)
  • Twitter (42 percent)
  • TikTok – (35 percent)
  • Pinterest (28 percent)
  • Snapchat (24 percent)
  • LinkedIn (27 percent)

This was the first year Pew included YouTube in the study, and most reports on social media use don’t include it, asthere is some debate as to whether YouTube really is a social media network.

Facebook Is Where People Spend Most of Their Social Media Time

For further proof of the dominance of Facebook, here are some stats taken from Comscore’s Digital Future in Focus Report:

  • Facebook reaches approximately 97 percent of people between the ages of 18-34, and each person spends more than 1,000 minutes a month on the site.
  • Its closest competitor is Instagram (which it owns), but Instagram reaches just a little less than 65 percent of people aged 18-34, and each user only spends around 350 minutes on the site per month.
  • Snapchat only reaches 38 percent of people, but they spend more time using it than Instagram, spending around 400 minutes per month on the site/app. However, research indicates that Snapchat is growing in terms of reach and usage, so it will be interesting to see how things change moving forward.
  • LinkedIn only captures about 52 percent of people between ages 18 and 34, but most don’t spend any time on the site at all.
  • Pinterest gets about 40 percent of people, and they spend just a little less than 200 minutes on the site each month.

This particular study looked at people aged 18-34 in the United States. Still, other studies that look at the larger population have found similar results regarding Facebook’s dominance of the social media space.

Here’s some data that breaks down where people are spending their time when they’re on social media:

The big shocker on this list is TikTok, which has rapidly become the social media site where people spend most of their time. If we consider that YouTube is next, we can start to see a pattern: sites heavy on video tend to keep people engaged for longer.

 

The big shocker on this list is TikTok, which has rapidly become the social media site where people spend most of their time. If we consider that YouTube is next, we can start to see a pattern: sites heavy on video tend to keep people engaged for longer.

Nevertheless, TikTok is growing rapidly in terms of the number of users it has and how much time people are spending on the site. Perhaps Facebook, which has traditionally dominated both of these categories, should start looking over its shoulder. Or, not so fast??

Facebook Keeps People Coming Back

The following data, which comes from the Forrester Data Digest, shows that the people using Facebook tend to be heavy users. This means that there are lots of opportunities to interact with people on Facebook.

  • In a given month, 63 percent of people will access the Facebook app. They go onto the app an average of 15 days per month, and they will access it on average five times per day.
  • Instagram’s penetration (the amount of people who access the app) is just 27 percent. Those users access the app on average 11 times per month, and the average daily access is six times per day.
  • Twitter’s penetration is 22 percent, with people accessing the site 7.5 times per month and five times per day.

These numbers may not be as jarring, but they help reinforce this idea: Facebook is still on top of the social media world, and it will take a near miracle for that to change.

The Takeaway

With so many social media options to choose from, it’s easy to get distracted. Instagram indeed offers you the chance to showcase great photos and look cool, and it’s also true that Snapchat is rapidly becoming more popular, especially among young people.

Yet, don’t let this distract you from the following truth: Facebook is still on top.

As a result, businesses should still be spending most of their time trying to boost reach and engagement on social media by using Facebook.

Social Media Around the World in 2021

Globally, there were 3.96 billion social media users in 2021, which is 18 percent higher than the year before, according to We Are Social.

Also, from We Are Social, the places where social media use is growing the fastest are:

  • Saudi Arabia (32 percent)
  • India (31 percent)
  • Indonesia (23 percent)
  • Ghana (22 percent)
  • South Africa (20 percent)
  • Vietnam (20 percent)

Conclusion

Overall, the social media landscape is constantly changing. However, there are a couple of constants:

  • Social media is growing around the world. Exactly how that growth will look remains to be seen, but we can expect more from social networks moving forward.
  • Facebook is still the dominant force. This may change, but it’s not likely in the immediate future.

It will be interesting to see how 2021 continues to shape the world of social media. It’s been a wild ride until now, so we can only expect more of the same.

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Luxury Sellers and Buyers Expect More

Luxury Sellers and Buyers Expect More

Luxury Sellers and Buyers Expect More

You’ve heard the old saying, “A picture is worth a thousand words”. Well, if that is true, then how much is a “Video” worth?  I will leave that one up to your imagination. Luxury buyers and sellers really do expect more and it’s time to give them video. You can’t position yourself as a high-end agent if your materials look sub-par or video isn’t in your marketing mix. But seriously, when it comes to selling a luxury home or property, a professionally created Real Estate Video Tour can be the difference of whether you get the listing or not. We’ve all seen the videos with background music and they’re okay. I am usually thinking that this sure is a beautiful property, but I want to know more! We give your property a voice. 

We Make It Simple

Most local MLS’s limit the number of photos that can be placed on-line, but will allow a location where a real estate video tour link can be placed and many luxury homes are much larger than 25 photos can showcase and also much more glamorous than 25 photos too.

Your online luxury listing has the gorgeous photographs, the property features and location information. The only thing its’ missing is a Real Estate Video Tour with a voice. 

Here’s how we make it simple. Queen Bee Media takes the online content you already have and converts it to create a stunning Real Estate Video Tour. It really is that simple.

We professionally write the script for your listing. Once approved, by you, choose choose a female or male talent for your voiceover. We’ve got some awesome talent that have been voicing for us for years. We blend it with some wonderful music that makes your customized real estate video tour perfect.

Your property listing Real Estate Video Tour can be uploaded to YouTube, Facebook or Vimeo.

We Give Your Luxury Listing a Voice

Our real estate video tours allow you to the ability to point out the luxury real estate property’s best features or communicate any special information with a professional voice over. Our Real Estate Video Tours also include features that make the neighborhood popular with buyers. These might include schools, parks, recreational areas or nearby shopping and dining districts.

Our Real Estate Video Tours are a great way to allow potential buyers the ability to “walk-through” the luxury home in the comfort of their present home.

What Are You Waiting For?

Our Real Estate Video Tours start at $699.99 per property. For more information contact us today and let’s get started on building your video empire. We also create stunning videos for Commercial Real Estate too. See and hear the difference ‘Queen Bee Media’ creates for your properties today. Contact us today for a free consultation.

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Why We Love YouTube (And You Should, Too!)

Why We Love YouTube (And You Should, Too!)

YouTube is the leader with it comes to online videos

As Valentine’s Day approaches, we’re sharing fourteen reasons why we love YouTube, and you should too!

Here’s 14 Reasons and Statistics to Love YouTube A Little More:

  1. When it comes to online videos, YouTube is the online leader. How popular is YouTube? It’s actually the 3rd most visited website in the world. It’s the 2nd when it comes to search.
  2. Every single day, people watch almost 5 billion videos. More than half of YouTube views come from mobile devices. That’s a lot of love and views.
  3. YouTube makes it easier than ever to connect and engage customers. Videos are more dynamic than traditional marketing. Video allows your viewers to see your business as the authority.
  4. Videos that are uploaded to YouTube can be cross promoted on other social networks. They can be shared on Twitter, Facebook, Google+ and LinkedIn.
  5. Integrating YouTube into your marketing plan gives you the opportunity to provide an effective way connect with people interested in your products and services.
  6. Viewers can also comment on your video, leave feedback and ask questions. Providing responses quickly, humanizes your brand and takes it to the next level. This is also great for other viewers to see.
  7. The number of hours people spent watching videos on mobile is up 100% y/y. YouTube on mobile alone, reaches more 18-34 and 18-49 year olds than any cable network in the U.S
  8. Having a video on YouTube gives you better search engine optimization. Videos are searchable and show up in Google search results.
  9. Viewers can subscribe to your channel after watching your videos. If someone subscribes to your channel after watching your video that sends a HUGE signal that you have an amazing video.
  10. Videos can be liked too! It’s always a good thing we you get a thumbs up!
  11. Your videos can be embedded into your website or blog posts.
  12. They provide analytics for your channel. An overview and real time stats with average watch time, average length of video played, demographics and so much more.
  13. Video Storytelling is becoming increasingly common for one simple reason; they work. Good stories compel people to change and customers love to hear a good story.
  14. The social network was created by three former PayPal employees on February 14, 2005.

Happy 11th Birthday online video leader!

And that’s a wrap! Your videos can increase engagement, position your business as the authority and so much more. Businesses can have a company overview, client testimonials, product overviews and behind the scenes videos.

When considering a video developer for your business, consider Queen Bee Media. Why? We’ve been creating digital media for over 20 years. Watch some of our latest client videos below.

What is a Commercial Real Estate Video Tour?

What is a Commercial Real Estate Video Tour?

What is a Commercial Real Estate Video Tour?

A Commercial Real Estate Video Tour is a simulation of a commercial real estate property, composed of a sequence of videos or still images. Our Real Estate Video Tours have background music and a professional voice over. Our Video Tours are the perfect solution for marketing your commercial real estate listing. It’s the next best thing to being there.

Mobile video traffic is continually growing – and with this growth comes increased share-ability. Consider that by 2017, online video will represent 69% of all global mobile traffic, according to the Cisco Visual Networking Index. (Source)

Engaging your consumer in their already mobile-context makes your video accessible & shareable.

5 Reasons Why Your Commercial Real Estate Business Should Focus On Video Marketing:

  1. Video Tour enhances the Commercial Real Estate property listing and are easily affordable. Our Real Estate Video Tours start at just $699.
  2. Consumers prefer to view a video rather than read text. When animated graphics or moving images are combined with the human voice, our brains retain it much longer than text. We use a professional voiceover.
  3. Our Real Estate Video Tours can be uploaded to your social media channels, like YouTube, Facebook, and Vimeo. They can also be shared within email marketing and listed on your website.
  4. Did you know that listings that have a Real Estate Video Tour allows for better Search Engine Optimization.
  5. Real Estate Video Tours help to generate qualified leads for your property, which reduces the vacant time of your property. Our Video Tours not only tell the story of the property but also the surrounding neighborhood and city.

In today’s marketplace, if you want to increase your Commercial Real Estate company’s sales and attract more clients, you need to use video. Capture your visitor’s attention with a powerful Commercial Real Estate Video that leaves a lasting impression.

Learn more about how Queen Bee Media can help your business today. We would love to hear from you. Contact us today for more information.

 

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