SSL Certificates – What are they and why do you need them?

SSL Certificates – What are they and why do you need them?

What is an SSL certificate?

The SSL certificate is a digital signature that authenticates the website’s identity and enables an encrypted connection. It does this through Secure Sockets Layer, also known as SSL for short – it creates security links between your web browser (or other client) on one end, versus whatever site you’re visiting at another location in order to ensure trustworthiness before providing access or information about either party involved within those two connections.

In order to keep customer information private and secure, companies need SSL certificates on their websites. 

When you see a padlock icon next to the URL in your browser’s address bar, that means SSL protects this website. Without it, criminals would be able read or modify information being transferred between two systems – which is not something anyone wants!

How do SSL certificates work?

SSL (secure socket layer) is a technology that ensures the safety of your information by scrambling it before sending over any connections. SSL uses encryption algorithms to make sure no one can read what you’ve sent, including those pesky hackers who want nothing more than access all our private data!

The process works like this:

  1. A browser or server attempts to connect to a website (i.e., a web server) secured with SSL.
  2. The browser or server requests that the web server identifies itself.
  3. The web server sends the browser or server a copy of its SSL certificate in response.
  4. The browser or server checks to see whether it trusts the SSL certificate. If it does, it signals this to the webserver.
  5. The web server then returns a digitally signed acknowledgment to start an SSL encrypted session.
  6. Encrypted data is shared between the browser or server and the webserver.

SSL handshakes are a necessary part of the process when you want to make sure your data is being sent safely and won’t get hacked. It only takes place in milliseconds, so it’s quick!

When you visit a website with an SSL certificate, the phrase HTTPS appears in your browser’s address bar. This means that all data is encrypted for security purposes and can only be accessed by those who have access to it through this protective layer of encryption—giving reassurance to visitors who see padlock icons next time they go on any new site without one!

To view an SSL certificate’s details, you can click on the padlock symbol located within the browser bar. Details typically included within SSL certificates include:

 

    • The domain name that the certificate was issued for
    • Which person, organization, or device it was issued to
    • Which Certificate Authority issued it
    • The Certificate Authority’s digital signature
    • Associated subdomains
    • Issue date of the certificate
    • The expiry date of the certificate
    • The public key (the private key is not revealed)

Why you need an SSL certificate

Websites need SSL certificates to keep user data secure, verify ownership of the website, prevent attackers from creating a fake version of your site and convey trust. Sometimes websites ask users for personal information like credit card numbers or view confidential details related to health benefits or financial planning – when this is happening it’s essential that you protect their private info with an SSL certificate so they know there isn’t any danger in sharing these sensitive bits online!

An SSL certificate helps to secure information such as:

      • Login credentials
      • Credit card transactions or bank account information
      • Personally identifiable information — such as full name, address, date of birth, or telephone number
      • Legal documents and contracts
      • Medical records
      • Proprietary information

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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Tips on Utilizing Freelancers to Boost Sales

Tips on Utilizing Freelancers to Boost Sales

Tips on Utilizing Freelancers to Boost Sales

If you’re a business owner, you know how important your sales and marketing efforts are to your overall success. Dedicated marketing allows you to maintain customer engagement and create loyal relationships with your following, which are critical to strong sales figures. As an entrepreneur, outsourcing your sales and marketing to external professionals like an agency or freelancers can help you level up and boost your business profits.

Queen Bee Media is committed to helping people find greater professional success and personal fulfillment with dedicated coaching services. This guide explains how leveraging the skills of sales and marketing freelancers and agencies can help you reach your business goals.

Define your targets

If you want to meet — or better yet, surpass — your goals, you need to have a target in mind. Set defined marketing and sales goals in advance. This is also something you can share with potential hires, giving them an idea of your aims. Copper Chronicles explains how to set different types of marketing and sales targets, from financial to customer-based.

Determine where you need help

With your targets in mind, you will have a better idea of what kinds of experts you should look for. U.S. Chamber describes some jobs worth outsourcing, including content and social media marketing. Website-specific jobs, such as search engine optimization, web design, and web development, are also best delegated. Why? These are highly specialized fields requiring significant expertise. 

Build your freelance sales and marketing team

Once you know what you’re looking for, it’s time to start the search for qualified freelancers. Twist offers a comprehensive how-to for remote hiring. Start by clearly defining the role. You can then find fitting professionals via online job boards.

For example, if you need to create an app for your business, you can find many mobile app developments with React Native providers. Consider criteria like cost and reviews as you narrow down candidates to a shortlist. In addition to reviewing resumes, ask applicants for a cover letter to get better insights into their personality. Finally, conduct interviews — via video, if needed — to find the right pro.

Establish a streamlined onboarding procedure for your freelancers

Once you’ve chosen your sales and marketing experts, take the time to onboard them. Learning Bank explains that failing to invest in onboarding can result in frustration and wasted efforts. Be clear about expectations and objectives, as well as practical issues like technologies you expect them to use, such as project management and chat tools.

Keep the lines of communication open at all times

One of the biggest challenges of working with freelancers and marketing agencies is communication. Since you won’t have direct access to your team on a regular basis, you want to ensure everybody is kept up to speed. Luckily, technology can help. Collaboration tools specifically for enhancing freelancer engagement  include Slack, CloudApp, and Skype.

Assess your success and pivot as needed

Your sales and marketing goals and strategies should never be stagnant. Using the goals you’ve set previously, revisit your tactics and monitor your progress regularly. Accent Technologies provides a list of indicators that it’s time to revisit your sales and marketing strategies, such as an inability to analyze past performance or highly variable results.

A great sales and marketing team can drive business growth and profits. Follow these tips for putting together a skilled support group of freelancers and agency experts and prepare to watch your business thrive.

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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Queen Bee Media helps FREE BIKES 4 KIDZ reach new heights

Queen Bee Media helps FREE BIKES 4 KIDZ reach new heights

Queen Bee Media helps FREE BIKES 4 KIDZ reach new heights.

Queen Bee Media is pleased to announce that it has partnered with FREE BIKES 4 KIDZ, A non-profit organization that provides bicycles to children in need. The partnership will help FREE BIKES 4 KIDZ reach new heights to provide more bicycles to children who need them.

Currently, they are now in 15 markets and growing and that’s where we come in. We are going to help them achieve their online digital goals of providing bikes to kids all over the country.

FB4k.org are passionate about the wellbeing of children

FREE BIKES 4 KIDZ brings communities together to sustainably furnish bikes to kids-in-need, providing a pathway to health, happiness, and opportunity.

Free Bikes 4 Kidz Impact by 2025

  • Bikes collected >>1.2M (from 110 locations)
  • Bikes given away >> 1.0M
  • Metal kept out of landfills
  • 17,000 tons (about 34 Boeing 747s)
  • Rubber kept out of landfills
  • 1,300 tons (about 6 billion rubber bands)
  • Volunteers engaged
  • 516,000 (about 10 Fortune 500 companies)
  • Volunteer hours donated
  • 2.9M (about $35M of minimum-wage labor)

 

Terry Esau, founder of FB4K, chats with Kelly and Ryan about the Free Bikes 4 Kidz organization.

Terry Esau, founder of FB4K, chats with Kelly and Ryan about the Free Bikes 4 Kidz organization.

By 2025 FB4K’s proven, scalable model will put a kid on a bike for less than the cost of two Starbucks Tall coffees.

Queen Bee Media is committed to helping nonprofit organizations

Queen Bee Media is committed to helping nonprofit organizations thrive and reach their goals, and this partnership is further proof of that commitment.

Thank you for considering Queen Bee Media as your digital-go-to source for all things online marketing!

To learn more about how you can become involved, visit FB4K.org

Let’s all join together to help the youth.

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10 Awesome WordPress User Statistics

10 Awesome WordPress User Statistics

10 Awesome WordPress User Statistics

The WordPress User Statistics are in. Guess what? You’re not alone! There are over 60 million websites using the WordPress platform, and the numbers continue to grow. With statistics like that, you know you can’t go wrong with a WordPress website.

Our post will show you 10 awesome WordPress user statistics. We explain the top 10  most popular reasons why people use it for their business (big or small) or personal blog.

According to Hosting Tribunal

  • WordPress powers 39.6% of the internet in 2021, a growth of nearly 5% from 35% in 2020, and a 4% rise from the year before.

  • If you count only the CMS-built sites, then 64.1% of them are WordPress – 4% growth from 2020.

  • Over 400 million people visit WordPress sites each month.

  • In 2016, nearly 118 billion words were published on WordPress

  • But WordPress is not only for blogging – nearly 28% of all e-commerce goes through WooCommerce

  • 281 new WooCommerce shops appear on average every day

  • 661 WordPress sites also pop up daily

  • WordPress.org offers over 50,000 plugins and over 4,100 GPL-licensed themes

  • In 2018, the non-English WordPress downloads were more than the English ones

  • WordPress has been around since 2003

WordPress is, by far, the most popular content management system in the world and one of the most popular blogging platforms. These WordPress statistics prove that its popularity is driven not only by its relatively low costs and simplicity but also by factors like the wide choice of plugins and themes, availability of language packs, security, and SEO-friendliness. With such a powerful platform behind it – including over 60% market share for CMSs alone – you may be wondering how to get started with this tool?

The quickest way to do so would be through our website development service (powered by Queen Bee Media!), which offers everything from domain registration to web hosting all wrapped up into an easy-to-use interface.

If you want more information on what we offer contact us today by scheduling a free consultation or fill out our free estimate form.

 

10 Awesome WordPress Statistics

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Why Your Small Business Needs an SSL Certificate in 2018

Why Your Small Business Needs an SSL Certificate in 2018

Don’t have an SSL Certificate? Google will flag your website.

If your business has a website, which you most likely do, you may have heard of an SSL Certificate. If you haven’t heard of it, I’ll briefly explain why you need one in 2018 and how it will benefit your business.

Most business owners may think that you will only need an SSL Certificate if you run an online shopping or retail business but this year Google has decided to penalize your website if it’s not secured.

What is an SSL Certificate?

An SSL certificate (which stands for Secure Socket Layer) allows your client’s browser to bridge a secure connection to your server, ensuring that the sensitive information is securely transferred.

 

5 Reasons Why You Need SSL For Your Website

  •  It will help gain your customers’ trust
  • An SSL Certificate will encrypt any information sent between servers
  • It will improve your SEO scores
  • An SSL certificate also provides authentication
  • It ultimately provides assurance that your site is authentic

The benefits of an SSL certificate are endless. For instance, it will help gain your customers’ trust by giving them the assurance that their personal information is protected and encrypted when they visit your site. Plus, you’ll be able to increase search engine rankings with better SEO scores because Google prefers secure sites over those without encryption. And don’t forget about authentication! An SSL Certificate provides a unique digital signature for each website owner which means that if someone tries to impersonate you or hack into your website, they won’t succeed thanks to the verification measures put in place by this powerful security measure.

If you have any questions or not sure where to start, fill out our free estimate request form and we would be glad to help you set yours up.

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Why A Mobile Friendly Site Is A Must

Why A Mobile Friendly Site Is A Must

Having a mobile friendly website in 2016 is a must. 

It’s hard to believe that only six years ago, you didn’t have to worry about your website being mobile friendly, but with the introduction of the iPad in 2010; it has changed the way we search the web.  Web became mobile.

Mobile friendly websites also known as Responsive websites have now become the industry standard and most importantly consumers will likely leave your site immediately if they have to zoom in with their fingers.  Honestly, who has time for that? We want things now. We live in a now generation. Simple, easy and mobile is what consumers want.

Why Your Business Must Adopt a Mobile Friendly Site

According to a recent Google Survey:

  • 74% of visitors were more likely to return to mobile friendly websites
  • 61% were likely to leave if a site wasn’t mobile friendly, and
  • 67% were more likely to buy at a mobile friendly website

So what, exactly, are your consumers looking for in a website accessed from a mobile device?

  • Site speed – loading time of 5 seconds or less
  • Big, mobile-friendly buttons
  • Limited scrolling and pinching
  • Quick access to business contact information
  • “Click to call” access to phone the business
  • Links to the company’s social media profiles

Take the Google’s Mobile Friendly Test

Enter your website’s URL into Google’s Mobile-Friendly Test and it will let you know if you’ve got a mobile-friendly page. If the website you entered passes Google’s test, you will see a green banner indicating the website is mobile-friendly. You’re good to go! If the website does not pass, Google will let you know the page is not mobile-friendly and give some reasons why.

We understand your mobile customers.

We develop mobile friendly websites that supports the functionality that your mobile customers need. So the question is; Are you going to have visibility with your business website in 2016? If you are not sure where to begin, let us help you. We’ve been creating digital media for almost 20 years. Let us help take your business into the digital age with a new site that is mobile friendly.

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