Why Your Small Business Needs an SSL Certificate in 2018

Why Your Small Business Needs an SSL Certificate in 2018

Don’t have an SSL Certificate? Google is going to flag your website.

If your business has a website, which you most likely do, you may have heard of an SSL Certificate. If you haven’t heard of it, I’ll briefly explain why you need one in 2018 and how it will benefit your business.

Most business owners may think that you will only need an SSL Certificate if you run an online shopping or retail business but this year Google has decided to penalize your website if it’s not secured.

What is an SSL Certificate?

An SSL certificate (which stands for Secure Socket Layer) allows your client’s browser to bridge a secure connection to your server, ensuring that the sensitive information is securely transferred.

5 Reasons Why You Need SSL For Your Website

  •  It will help gain your customers’ trust
  • An SSL Certificate will encrypt any information sent between servers
  • It will improve your SEO scores
  • An SSL certificate also provides authentication
  • It ultimately provides assurance that your site is authentic
  • So there you have it. It’s time to secure your website. If you have any questions or not sure where to start, fill out the form below and we would be glad to help you set yours up.

    Why A Mobile Friendly Site Is A Must

    Why A Mobile Friendly Site Is A Must

    Having a mobile friendly website in 2016 is a must. 

    It’s hard to believe that only six years ago, you didn’t have to worry about your website being mobile friendly, but with the introduction of the iPad in 2010; it has changed the way we search the web.  Web became mobile.

    Mobile friendly websites also known as Responsive websites have now become the industry standard and most importantly consumers will likely leave your site immediately if they have to zoom in with their fingers.  Honestly, who has time for that? We want things now. We live in a now generation. Simple, easy and mobile is what consumers want.

    Why Your Business Must Adopt a Mobile Friendly Site

    According to a recent Google Survey:

    • 74% of visitors were more likely to return to mobile friendly websites
    • 61% were likely to leave if a site wasn’t mobile friendly, and
    • 67% were more likely to buy at a mobile friendly website

    So what, exactly, are your consumers looking for in a website accessed from a mobile device?

    • Site speed – loading time of 5 seconds or less
    • Big, mobile-friendly buttons
    • Limited scrolling and pinching
    • Quick access to business contact information
    • “Click to call” access to phone the business
    • Links to the company’s social media profiles

    Take the Google’s Mobile Friendly Test

    Enter your website’s URL into Google’s Mobile-Friendly Test and it will let you know if you’ve got a mobile-friendly page. If the website you entered passes Google’s test, you will see a green banner indicating the website is mobile-friendly. You’re good to go! If the website does not pass, Google will let you know the page is not mobile-friendly and give some reasons why.

    We understand your mobile customers.

    We develop mobile friendly websites that supports the functionality that your mobile customers need. So the question is; Are you going to have visibility with your business website in 2016? If you are not sure where to begin, let us help you. We’ve been creating digital media for almost 20 years. Let us help take your business into the digital age with a new site that is mobile friendly.