How to Use Digital Innovation for Your Business

To succeed in business, you have to stay on top of current trends and make strategies based on how your customer base is behaving and where they can be found. This means getting your business online, setting up a website, and getting online customers or clients.

Digital innovation can be found in other areas as well. Use digital technology innovations for:

• • • Making apps. Hire a software developer to make an app for your company so customers and clients can make transactions or schedule services.
    • Cloud computing. By making use of the cloud, you can interact with your documents and sites anywhere from a mobile device.
    • Remote working. Setting up your business for remote work allows your employees to work from home and saves on office space costs.
    • The latest computers and software. By investing in new computers and software for your office, you can make use of the latest technology to make computing easier.
    • Time management. Invest in online time management tools or apps to keep track of scheduling for either employees or clients.
    • Using machine learning and AI. Artificial intelligence and machine learning can be used to spot trends and make predictions about customer behavior to help you make strategies.
    • Digital marketing. Market your products or services online and in mobile apps to reach the widest market possible.

How to Use Digital Marketing

Standing out and making a good impression online is more important than ever. Your online customer base is bombarded by images and text while they’re scrolling and visiting sites, and they are also seeing many of your competitor’s ads. Your presence online will need to grab and hold a user’s attention to make them want to click your ad or spend time on your site. To stand out and make a memorable impression, you’ll need a good logo.

To make one, find an online logo maker to help you:

• • • Design the logo. You can make a good design yourself by researching logo design principles.
    • Choose an icon. Change the styles and colors.
    • Add text. Put the text you want, such as your company name.
    • Compare logos. Once your logo is made, you can edit and modify it and compare it with an assortment of other images.
    • Use the logo. Put the same logo in all your marketing campaigns for consistency.

Keep Up With Technological Advances

Staying on top of current trends and innovations in digital technology is essential for your business to succeed in the current digital marketplace. For more tips on how to use technology and other innovations for business success in the Minneapolis area, get a consultation from Queen Bee Media.

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

Tips on Utilizing Freelancers to Boost Sales

If you’re a business owner, you know how important your sales and marketing efforts are to your overall success. Dedicated marketing allows you to maintain customer engagement and create loyal relationships with your following, which are critical to strong sales figures. As an entrepreneur, outsourcing your sales and marketing to external professionals like an agency or freelancers can help you level up and boost your business profits.

Queen Bee Media is committed to helping people find greater professional success and personal fulfillment with dedicated coaching services. This guide explains how leveraging the skills of sales and marketing freelancers and agencies can help you reach your business goals.

Define your targets

If you want to meet — or better yet, surpass — your goals, you need to have a target in mind. Set defined marketing and sales goals in advance. This is also something you can share with potential hires, giving them an idea of your aims. Copper Chronicles explains how to set different types of marketing and sales targets, from financial to customer-based.

Determine where you need help

With your targets in mind, you will have a better idea of what kinds of experts you should look for. U.S. Chamber describes some jobs worth outsourcing, including content and social media marketing. Website-specific jobs, such as search engine optimization, web design, and web development, are also best delegated. Why? These are highly specialized fields requiring significant expertise. 

Build your freelance sales and marketing team

Once you know what you’re looking for, it’s time to start the search for qualified freelancers. Twist offers a comprehensive how-to for remote hiring. Start by clearly defining the role. You can then find fitting professionals via online job boards.

For example, if you need to create an app for your business, you can find many mobile app developments with React Native providers. Consider criteria like cost and reviews as you narrow down candidates to a shortlist. In addition to reviewing resumes, ask applicants for a cover letter to get better insights into their personality. Finally, conduct interviews — via video, if needed — to find the right pro.

Establish a streamlined onboarding procedure for your freelancers

Once you’ve chosen your sales and marketing experts, take the time to onboard them. Learning Bank explains that failing to invest in onboarding can result in frustration and wasted efforts. Be clear about expectations and objectives, as well as practical issues like technologies you expect them to use, such as project management and chat tools.

Keep the lines of communication open at all times

One of the biggest challenges of working with freelancers and marketing agencies is communication. Since you won’t have direct access to your team on a regular basis, you want to ensure everybody is kept up to speed. Luckily, technology can help. Collaboration tools specifically for enhancing freelancer engagement  include Slack, CloudApp, and Skype.

Assess your success and pivot as needed

Your sales and marketing goals and strategies should never be stagnant. Using the goals you’ve set previously, revisit your tactics and monitor your progress regularly. Accent Technologies provides a list of indicators that it’s time to revisit your sales and marketing strategies, such as an inability to analyze past performance or highly variable results.

A great sales and marketing team can drive business growth and profits. Follow these tips for putting together a skilled support group of freelancers and agency experts and prepare to watch your business thrive.

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.