10 Awesome WordPress User Statistics

10 Awesome WordPress User Statistics

10 Awesome WordPress User Statistics

The WordPress User Statistics are in. Guess what? You’re not alone! There are over 60 million websites using the WordPress platform, and the numbers continue to grow. With statistics like that, you know you can’t go wrong with a WordPress website.

Our post will show you 10 awesome WordPress user statistics. We explain the top 10  most popular reasons why people use it for their business (big or small) or personal blog.

According to Hosting Tribunal

  • WordPress powers 39.6% of the internet in 2021, a growth of nearly 5% from 35% in 2020, and a 4% rise from the year before.

  • If you count only the CMS-built sites, then 64.1% of them are WordPress – 4% growth from 2020.

  • Over 400 million people visit WordPress sites each month.

  • In 2016, nearly 118 billion words were published on WordPress

  • But WordPress is not only for blogging – nearly 28% of all e-commerce goes through WooCommerce

  • 281 new WooCommerce shops appear on average every day

  • 661 WordPress sites also pop up daily

  • WordPress.org offers over 50,000 plugins and over 4,100 GPL-licensed themes

  • In 2018, the non-English WordPress downloads were more than the English ones

  • WordPress has been around since 2003

WordPress is, by far, the most popular content management system in the world and one of the most popular blogging platforms. These WordPress statistics prove that its popularity is driven not only by its relatively low costs and simplicity but also by factors like the wide choice of plugins and themes, availability of language packs, security, and SEO-friendliness. With such a powerful platform behind it – including over 60% market share for CMSs alone – you may be wondering how to get started with this tool?

The quickest way to do so would be through our website development service (powered by Queen Bee Media!), which offers everything from domain registration to web hosting all wrapped up into an easy-to-use interface.

If you want more information on what we offer contact us today by scheduling a free consultation or fill out our free estimate form.

 

10 Awesome WordPress Statistics

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Add a Voice to your Real Estate Listings

Add a Voice to your Real Estate Listings

Our Video Tours allows you to add a voice to your real estate listings.

Video is one of the most powerful tools available to real estate agents when it comes to marketing listings. Video doesn’t just give more information about your properties, it can help set you apart from other agents in your market and better connect with prospective clients. Our Video Tours are a chance for you to be creative while also delivering value to your audience.

Did you know that property listings with video receive 403% more interest than those without? 85 percent of purchasers and sellers want to deal with an agent who uses video in their marketing. Our Real Estate Video Tours are the perfect solution for your property. Video Tours for Real Estate let you highlight the real estate property’s finest features or convey any necessary information. Our Video Tours also include elements that make the neighborhood desirable to purchasers.

Always make sure your viewers are fully immersed. Attract their attention and provide them with video.

Video tours for real estate also offer the advantage of not having to make several different advertisements. Video Tours provide viewers with an experience that they can’t get from other media.

As you know, Video is a powerful medium and it’s taking over in many ways. Video just seems natural in a world where we have Youtube, Netflix etc… Video helps.

Online activity is higher for listings with video tours. More buyers are making offers without ever visiting a home or building in person. Buyers want video tours as the standard for home purchases online.

Video marketing is now a reality, so it’s time to raise the bar. Here are some video statistics to get you thinking.

  • 61% of marketers see video as a & very important or extremely important part of their marketing strategy. Source: Biteable

  • 30% of marketers see video as a more important part of their strategy than their website. Source: Biteable

  • YouTube has the best ROI for video content (35%), followed by Facebook (26%) and Instagram (18%). Source: Biteable

Video is here to stay. Even Mark Zuckerberg believes video is a critical part of our future. The sheer volume of video content online is growing exponentially. Don’t fall behind the competition. It’s time to raise your game, because it’s all a game anyhow. Let’s have a look at some video tours right now.

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How Blockchain Will Transform Digital Marketing

How Blockchain Will Transform Digital Marketing

 
Nick Rojas
Just when you thought you were getting the hang of digital marketing, it feels like everybody around you has started talking about blockchain. Wait a second—isn’t blockchain the technology behind Bitcoin? How on earth does that factor into digital marketing? Quite heavily, as it turns out—or at least, that’s what most experts are predicting will soon be the case. If you’re confused, don’t worry: you aren’t alone. Many digital marketing professionals are as yet uncertain of how blockchain technology will impact their line of work. That’s why we’re here to explain what blockchain is and how it’s probably going to change the nature of your job. Read on, and learn everything you need to know so that you can stay one step ahead of the competition when the time comes.

First of All, What is Blockchain Anyway?

Let’s start with the basics for the uninitiated. Blockchain is a term that gets thrown around with regards to Bitcoin so often that some people might think they’re synonymous. Not so. Blockchain isn’t the same as Bitcoin—as mentioned previously, it’s the technology upon which Bitcoin (and most other cryptocurrencies) are based. Here’s how it works:

Blockchain is basically a way to record transactions digitally. On the basis of that fact alone, you might not think it’s so different from electronic banking or a credit card e-statement, but wait—there’s more. Unlike other forms of digital recordkeeping, blockchain technology does not keep information in a centralized location such as a database hosted on a server bank. Instead, blockchain creates multiple copies of the record whenever it is updated and distributes those copies to numerous devices on a worldwide network.

What’s the advantage there? Simple: it’s all about security. Information kept on a single server can be compromised if you know where that server is and how to hack it. However, with blockchain technology, any false record or fraudulent activity can be identified by comparing the compromised information with the other existing copies. Since these copies are all stored on different devices in a massive network, it’s practically impossible to get them all.

How Does Marketing Relate to All This?

Here’s the takeaway for digital marketers: because blockchain offers security by verifying transaction details, it’s important for the cryptocurrencies that use it to safeguard the personal data of their users. As such, most cryptos (Bitcoin included) offer partial anonymity: you might have to create a Bitcoin address to use Bitcoin, but you don’t actually have to register it with your legal name or where you live. Because of this, transactions that use blockchain technology are practically always anonymous. When consumers are buying products and paying for services anonymously, marketers can’t analyze their shopping behavior to improve campaigns.

Fortunately, there’s a simple solution: just buy personal data directly from your existing customers. Start an opt-in program where you offer rewards or direct cash compensation in exchange for information you can use to create accurate buyer profiles. Don’t worry about the higher costs associated with buying data directly from your consumers, either—after all, you’ll be getting information from people who are already enthusiastic about your business, so the results will be much more valuable than the generic data marketers currently get from social media platforms.

Understanding the power blockchain has to change digital marketing will help you stay effective when cryptocurrencies become a normal way to pay for goods and services. If you’re going to accept Bitcoin as a form of payment (and there are many reasons why you should consider doing so), learning how to collect marketing data differently will be an essential part of your company’s continued success.

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A Comprehensive Guide to Mobile Apps Marketing and SEO

A Comprehensive Guide to Mobile Apps Marketing and SEO

A Comprehensive Guide to Mobile Apps Marketing and SEO

For mobile apps developers, the competition is fierce in getting noticed on app marketplaces. Properly optimizing and promoting your app within Apple’s App Store, Google Play Store, Amazon and others are only one part of the task. Creating a strong web and social media presence for an app goes a long way to ensuring its future.

If you’re a mobile apps developer actively trying to promote an app, Search Engine Optimization (SEO) and App Store Optimization (ASO) should definitely be a pillar of your strategy. Here are some surefire tips to getting your app noticed in all the right ways.

While there are ways to boost the success of your existing mobile app, the best time to seek success on app stores is well before launch.

Selecting the right name for your app goes a long way in cementing good branding. Make sure you pick a name that sticks in people’s minds as this will help you stand out from competitors. As you grow, you will also begin to see your App and website rise in rankings as its attached to your branding when users search for your app by title.

Selecting the right keywords to target with your SEO and ASO is also important. Trying to keep them in line with each other will make things easier in the long run. Make sure you go after keywords specific to your app, not just large volume, as doing so will hurt your app if users reject it. ASO is even more dependent on user retention than SEO is, and if you start losing interest it will be hard to regain.

Utilize Web Presence Effectively

If you have a website for your development team or app, make sure to create a page that focuses on your end goals. Your main mission is to get as many app downloads and new users as possible, so create a landing page focusing on that goal specifically. Show download links, screenshots, testimonials – everything to get the user interested in your app.

There’s also the chance you may not be using websites outside of your own either. Many app review sites and directories allow you to submit your app to help get noticed. A quick Google search for app review sites + your niche can yield a few new places to turn to for exposure. Reaching out to influencers in your space can also yield crucial SEO backlinks and put you in front of new potential users.

Gauge Your Competition & React to Match It

The first step to outranking your competition is to understand them. You can calculate how much effort you need to outrank a competing app in your category by analyzing app store charts.

By utilizing a mobile app analytics service for your app, you can identify the gap between your current placement and where you’d like to be. From there, it’s just a matter of how much effort you want to put in, either paid ads or promotion effort to reach there. Once you’ve noticed a swell in rankings, organically let your app find its placement. From there, you can schedule when to create another push effort to rise even higher the next time.

As the mobile smartphone industry continues to advance, the chances for your app to become a utility for a new wave of users grows as well. Optimizing your mobile app for popular marketplaces is a key to getting you there.

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Why Your Small Business Needs an SSL Certificate in 2018

Why Your Small Business Needs an SSL Certificate in 2018

Don’t have an SSL Certificate? Google will flag your website.

If your business has a website, which you most likely do, you may have heard of an SSL Certificate. If you haven’t heard of it, I’ll briefly explain why you need one in 2018 and how it will benefit your business.

Most business owners may think that you will only need an SSL Certificate if you run an online shopping or retail business but this year Google has decided to penalize your website if it’s not secured.

What is an SSL Certificate?

An SSL certificate (which stands for Secure Socket Layer) allows your client’s browser to bridge a secure connection to your server, ensuring that the sensitive information is securely transferred.

 

5 Reasons Why You Need SSL For Your Website

  •  It will help gain your customers’ trust
  • An SSL Certificate will encrypt any information sent between servers
  • It will improve your SEO scores
  • An SSL certificate also provides authentication
  • It ultimately provides assurance that your site is authentic

The benefits of an SSL certificate are endless. For instance, it will help gain your customers’ trust by giving them the assurance that their personal information is protected and encrypted when they visit your site. Plus, you’ll be able to increase search engine rankings with better SEO scores because Google prefers secure sites over those without encryption. And don’t forget about authentication! An SSL Certificate provides a unique digital signature for each website owner which means that if someone tries to impersonate you or hack into your website, they won’t succeed thanks to the verification measures put in place by this powerful security measure.

If you have any questions or not sure where to start, fill out our free estimate request form and we would be glad to help you set yours up.

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Instagram Trends for 2018

Instagram Trends for 2018

SOCIAL MEDIA
Instagram Trends for 2018
Nick Rojas, Blog Contributor
Dec 27, 2017
Every year we see wondrous new things across all social media platforms. In fact, stunning new developments seem to be a requirement if you want to be a player in the social media site game. This high tech, low contact form of interaction has been around long enough and has become widespread enough that it has managed to become an integral part of not only social aspects of the lives of its users but the business aspect as well. Whether you are hoping your make-up tutorials get you discovered, your DIY holiday centerpiece gets over 1000 likes, or to increase revenue for your business, social media has quickly become the cornerstone of accomplishing… well, almost anything.
Instagram has now reached over 800,000 users and that number is on the rise. Bloggers and vloggers from the far corners of the Earth seem to have settled on Instagram as THE app to use to promote your business, your YouTube channel, your micro-company, and just about anything else you can imagine. The influencers are flocking to Instagram. If you are interested in the new and upcoming social media trends that we are going to see from Instagramming 2018, pause that Snapchat story, ignore that post from David Avocado Wolfe on your news feed, and read on.

Instagram Stories

This popular Instagram feature is only about a year old. Its immediate rise to popularity is indicative of an upward trend in video content. Instagram stories will continue to be refined and video content and quality will continually improve. The story feature is already being utilized by several niche markets and, as a result, companies are going to want to partner with influencers who are comfortable reaching out to their market in this way. The site’s algorithms are even being redone to include videos receiving more updates and thereby becoming the more promoted posts. In order to receive higher engagement rates, companies will have to get comfortable in front of the camera if they want to stay competitive on social media platforms.

Sandwiching

According to an article on digiday.com, sandwiching is “strategically placing promoted posts between imagery forecasted to have high rates of engagement, based on existing data.” Influencers accomplish this by taking a post and publishing it in between two posts that they know from experience will have high engagement, such as a post for a contest and a post for a giveaway. This new trend comes on the heels of the new algorithm that Instagram has implemented, which left a lot of brand owners wondering why so many of their posts were suddenly receiving such low engagement. While this current attempt to beat the system has proven successful, Instagram surely has lots of other nooks and crannies where future surprises are hiding.

Shopping

Since late in 2016, it has been possible to shop directly from within the Instagram app itself through a feature known as “shoppable photos”. This capability was limited, however, as the shoppable feature was only used by certain brands.The feature went through extensive testing by Shopify throughout 2017 and in 2018 this feature is really expected to take off, with only a few minor limitations this time. Merchants can only sell physical products like food, clothes, books, toys, art, stationery, and electronics. There is a limit of five tagged items total in new and old posts combined.

It’s a smart bet that these three trends will not be the only ones you see blow up on Instagram in 2018, but these are definitely they three you will need to know about in order to increase your brand recognition and drive your company’s sales upward. With all of these brand new app innovations, cell phone companies are developing increasingly higher tech phones in order to keep up with the current market. Given the right combination of cell phone capability and social media know how any aspect of any business will soon be able to be accomplished from anywhere.
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