SSL Certificates – What are they and why do you need them?

SSL Certificates – What are they and why do you need them?

What is an SSL certificate?

The SSL certificate is a digital signature that authenticates the website’s identity and enables an encrypted connection. It does this through Secure Sockets Layer, also known as SSL for short – it creates security links between your web browser (or other client) on one end, versus whatever site you’re visiting at another location in order to ensure trustworthiness before providing access or information about either party involved within those two connections.

In order to keep customer information private and secure, companies need SSL certificates on their websites. 

When you see a padlock icon next to the URL in your browser’s address bar, that means SSL protects this website. Without it, criminals would be able read or modify information being transferred between two systems – which is not something anyone wants!

How do SSL certificates work?

SSL (secure socket layer) is a technology that ensures the safety of your information by scrambling it before sending over any connections. SSL uses encryption algorithms to make sure no one can read what you’ve sent, including those pesky hackers who want nothing more than access all our private data!

The process works like this:

  1. A browser or server attempts to connect to a website (i.e., a web server) secured with SSL.
  2. The browser or server requests that the web server identifies itself.
  3. The web server sends the browser or server a copy of its SSL certificate in response.
  4. The browser or server checks to see whether it trusts the SSL certificate. If it does, it signals this to the webserver.
  5. The web server then returns a digitally signed acknowledgment to start an SSL encrypted session.
  6. Encrypted data is shared between the browser or server and the webserver.

SSL handshakes are a necessary part of the process when you want to make sure your data is being sent safely and won’t get hacked. It only takes place in milliseconds, so it’s quick!

When you visit a website with an SSL certificate, the phrase HTTPS appears in your browser’s address bar. This means that all data is encrypted for security purposes and can only be accessed by those who have access to it through this protective layer of encryption—giving reassurance to visitors who see padlock icons next time they go on any new site without one!

To view an SSL certificate’s details, you can click on the padlock symbol located within the browser bar. Details typically included within SSL certificates include:

 

    • The domain name that the certificate was issued for
    • Which person, organization, or device it was issued to
    • Which Certificate Authority issued it
    • The Certificate Authority’s digital signature
    • Associated subdomains
    • Issue date of the certificate
    • The expiry date of the certificate
    • The public key (the private key is not revealed)

Why you need an SSL certificate

Websites need SSL certificates to keep user data secure, verify ownership of the website, prevent attackers from creating a fake version of your site and convey trust. Sometimes websites ask users for personal information like credit card numbers or view confidential details related to health benefits or financial planning – when this is happening it’s essential that you protect their private info with an SSL certificate so they know there isn’t any danger in sharing these sensitive bits online!

An SSL certificate helps to secure information such as:

      • Login credentials
      • Credit card transactions or bank account information
      • Personally identifiable information — such as full name, address, date of birth, or telephone number
      • Legal documents and contracts
      • Medical records
      • Proprietary information

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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Tips on Utilizing Freelancers to Boost Sales

Tips on Utilizing Freelancers to Boost Sales

Tips on Utilizing Freelancers to Boost Sales

If you’re a business owner, you know how important your sales and marketing efforts are to your overall success. Dedicated marketing allows you to maintain customer engagement and create loyal relationships with your following, which are critical to strong sales figures. As an entrepreneur, outsourcing your sales and marketing to external professionals like an agency or freelancers can help you level up and boost your business profits.

Queen Bee Media is committed to helping people find greater professional success and personal fulfillment with dedicated coaching services. This guide explains how leveraging the skills of sales and marketing freelancers and agencies can help you reach your business goals.

Define your targets

If you want to meet — or better yet, surpass — your goals, you need to have a target in mind. Set defined marketing and sales goals in advance. This is also something you can share with potential hires, giving them an idea of your aims. Copper Chronicles explains how to set different types of marketing and sales targets, from financial to customer-based.

Determine where you need help

With your targets in mind, you will have a better idea of what kinds of experts you should look for. U.S. Chamber describes some jobs worth outsourcing, including content and social media marketing. Website-specific jobs, such as search engine optimization, web design, and web development, are also best delegated. Why? These are highly specialized fields requiring significant expertise. 

Build your freelance sales and marketing team

Once you know what you’re looking for, it’s time to start the search for qualified freelancers. Twist offers a comprehensive how-to for remote hiring. Start by clearly defining the role. You can then find fitting professionals via online job boards.

For example, if you need to create an app for your business, you can find many mobile app developments with React Native providers. Consider criteria like cost and reviews as you narrow down candidates to a shortlist. In addition to reviewing resumes, ask applicants for a cover letter to get better insights into their personality. Finally, conduct interviews — via video, if needed — to find the right pro.

Establish a streamlined onboarding procedure for your freelancers

Once you’ve chosen your sales and marketing experts, take the time to onboard them. Learning Bank explains that failing to invest in onboarding can result in frustration and wasted efforts. Be clear about expectations and objectives, as well as practical issues like technologies you expect them to use, such as project management and chat tools.

Keep the lines of communication open at all times

One of the biggest challenges of working with freelancers and marketing agencies is communication. Since you won’t have direct access to your team on a regular basis, you want to ensure everybody is kept up to speed. Luckily, technology can help. Collaboration tools specifically for enhancing freelancer engagement  include Slack, CloudApp, and Skype.

Assess your success and pivot as needed

Your sales and marketing goals and strategies should never be stagnant. Using the goals you’ve set previously, revisit your tactics and monitor your progress regularly. Accent Technologies provides a list of indicators that it’s time to revisit your sales and marketing strategies, such as an inability to analyze past performance or highly variable results.

A great sales and marketing team can drive business growth and profits. Follow these tips for putting together a skilled support group of freelancers and agency experts and prepare to watch your business thrive.

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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Queen Bee Media helps FREE BIKES 4 KIDZ reach new heights

Queen Bee Media helps FREE BIKES 4 KIDZ reach new heights

Queen Bee Media helps FREE BIKES 4 KIDZ reach new heights.

Queen Bee Media is pleased to announce that it has partnered with FREE BIKES 4 KIDZ, A non-profit organization that provides bicycles to children in need. The partnership will help FREE BIKES 4 KIDZ reach new heights to provide more bicycles to children who need them.

Currently, they are now in 15 markets and growing and that’s where we come in. We are going to help them achieve their online digital goals of providing bikes to kids all over the country.

FB4k.org are passionate about the wellbeing of children

FREE BIKES 4 KIDZ brings communities together to sustainably furnish bikes to kids-in-need, providing a pathway to health, happiness, and opportunity.

Free Bikes 4 Kidz Impact by 2025

  • Bikes collected >>1.2M (from 110 locations)
  • Bikes given away >> 1.0M
  • Metal kept out of landfills
  • 17,000 tons (about 34 Boeing 747s)
  • Rubber kept out of landfills
  • 1,300 tons (about 6 billion rubber bands)
  • Volunteers engaged
  • 516,000 (about 10 Fortune 500 companies)
  • Volunteer hours donated
  • 2.9M (about $35M of minimum-wage labor)

 

Terry Esau, founder of FB4K, chats with Kelly and Ryan about the Free Bikes 4 Kidz organization.

Terry Esau, founder of FB4K, chats with Kelly and Ryan about the Free Bikes 4 Kidz organization.

By 2025 FB4K’s proven, scalable model will put a kid on a bike for less than the cost of two Starbucks Tall coffees.

Queen Bee Media is committed to helping nonprofit organizations

Queen Bee Media is committed to helping nonprofit organizations thrive and reach their goals, and this partnership is further proof of that commitment.

Thank you for considering Queen Bee Media as your digital-go-to source for all things online marketing!

To learn more about how you can become involved, visit FB4K.org

Let’s all join together to help the youth.

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