Tips on Utilizing Freelancers to Boost Sales

Tips on Utilizing Freelancers to Boost Sales

Tips on Utilizing Freelancers to Boost Sales

If you’re a business owner, you know how important your sales and marketing efforts are to your overall success. Dedicated marketing allows you to maintain customer engagement and create loyal relationships with your following, which are critical to strong sales figures. As an entrepreneur, outsourcing your sales and marketing to external professionals like an agency or freelancers can help you level up and boost your business profits.

Queen Bee Media is committed to helping people find greater professional success and personal fulfillment with dedicated coaching services. This guide explains how leveraging the skills of sales and marketing freelancers and agencies can help you reach your business goals.

Define your targets

If you want to meet — or better yet, surpass — your goals, you need to have a target in mind. Set defined marketing and sales goals in advance. This is also something you can share with potential hires, giving them an idea of your aims. Copper Chronicles explains how to set different types of marketing and sales targets, from financial to customer-based.

Determine where you need help

With your targets in mind, you will have a better idea of what kinds of experts you should look for. U.S. Chamber describes some jobs worth outsourcing, including content and social media marketing. Website-specific jobs, such as search engine optimization, web design, and web development, are also best delegated. Why? These are highly specialized fields requiring significant expertise. 

Build your freelance sales and marketing team

Once you know what you’re looking for, it’s time to start the search for qualified freelancers. Twist offers a comprehensive how-to for remote hiring. Start by clearly defining the role. You can then find fitting professionals via online job boards.

For example, if you need to create an app for your business, you can find many mobile app developments with React Native providers. Consider criteria like cost and reviews as you narrow down candidates to a shortlist. In addition to reviewing resumes, ask applicants for a cover letter to get better insights into their personality. Finally, conduct interviews — via video, if needed — to find the right pro.

Establish a streamlined onboarding procedure for your freelancers

Once you’ve chosen your sales and marketing experts, take the time to onboard them. Learning Bank explains that failing to invest in onboarding can result in frustration and wasted efforts. Be clear about expectations and objectives, as well as practical issues like technologies you expect them to use, such as project management and chat tools.

Keep the lines of communication open at all times

One of the biggest challenges of working with freelancers and marketing agencies is communication. Since you won’t have direct access to your team on a regular basis, you want to ensure everybody is kept up to speed. Luckily, technology can help. Collaboration tools specifically for enhancing freelancer engagement  include Slack, CloudApp, and Skype.

Assess your success and pivot as needed

Your sales and marketing goals and strategies should never be stagnant. Using the goals you’ve set previously, revisit your tactics and monitor your progress regularly. Accent Technologies provides a list of indicators that it’s time to revisit your sales and marketing strategies, such as an inability to analyze past performance or highly variable results.

A great sales and marketing team can drive business growth and profits. Follow these tips for putting together a skilled support group of freelancers and agency experts and prepare to watch your business thrive.

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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Why your business needs to Blog!

Why your business needs to Blog!

Why your business needs to blog

When I mention the word ‘blog’ to a small business owner, they usually cringe!  Why you ask? Well, it takes time and most small business owners wear many hats and spread thin already.  It takes inspiration, a little bit of creativity and a commitment.

When most small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals. Did you know that a blog is actually the cornerstone of an active online and social media presence

Every small business should consider a blog the central hub of their social media strategy.

An effective blog should only be an area of your website where you publish fresh content regularly, which could easily be called your News section.

Queen Bee Media suggests focusing your energy on the quality of your content rather than the quantity of visitors.

A company blog is a business’ number one opportunity to tell all the layers of the story that you want to tell. Here you can really dig into the details of your business and position yourself as an expert in your field. In fact, the more you have to tell and the more frequently you tell it, the better. It really opens up a channel with your customers, prospects and clients.

7 Good Reasons to start Blogging by Jeff Bullas

  • It helps your SEO (Search Engine Optimization) as Google loves new content!
  • You can engage and understand your customers better.
  • You are seen as an expert in your field, a ” Thought Leader”
  • Great new content gives people a reason to keep coming back to your site.
  • Blogs are a much more trusted source than companies’ press releases and official company PR.
  • It moves customers to a conversion point where enough trust is created for people to take the next step and buy.
  • By writing you are learning.

A recent HubSpot report shows that 57% of businesses have acquired a customer through their company blog. Blogging is good for your business!

A business blog is a great way to position yourself, and your company, as an expert in the industry. It allows you to broadcast news, content, research and your opinion in a timely matter. It is also a great way to highlight your accomplishments, but more so, to engage with your readers. A blog is also a great tool for industries that have a long sales cycle. It allows audiences to get to know your brand over time.

If your wheels aren’t spinning quite yet with ideas, then have a company meeting.  Involving your staff will spark some creative ideas.  Ask customers what they would like to know more about your company.  Every business has a story.  Also, by having your staff on board with a social media plan is the first step to your social media marketing success.

A blog combined with with your social media channels is a great way to promote and drive customers to selected areas of your website. Learn more about RSS Feeds and why your small business needs one.

Your blog is your company’s voice and what gives your company a personality. So, what are you waiting for?  If you’re not really sure where to start, contact us today!

Queen Bee Media can help you start telling your story and letting your audience get to know you.

 

For more information on blogging for your business, contact Queen Bee Media.  

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