How Blockchain Will Transform Digital Marketing

How Blockchain Will Transform Digital Marketing

 
Nick Rojas
Just when you thought you were getting the hang of digital marketing, it feels like everybody around you has started talking about blockchain. Wait a second—isn’t blockchain the technology behind Bitcoin? How on earth does that factor into digital marketing? Quite heavily, as it turns out—or at least, that’s what most experts are predicting will soon be the case. If you’re confused, don’t worry: you aren’t alone. Many digital marketing professionals are as yet uncertain of how blockchain technology will impact their line of work. That’s why we’re here to explain what blockchain is and how it’s probably going to change the nature of your job. Read on, and learn everything you need to know so that you can stay one step ahead of the competition when the time comes.

First of All, What is Blockchain Anyway?

Let’s start with the basics for the uninitiated. Blockchain is a term that gets thrown around with regards to Bitcoin so often that some people might think they’re synonymous. Not so. Blockchain isn’t the same as Bitcoin—as mentioned previously, it’s the technology upon which Bitcoin (and most other cryptocurrencies) are based. Here’s how it works:

Blockchain is basically a way to record transactions digitally. On the basis of that fact alone, you might not think it’s so different from electronic banking or a credit card e-statement, but wait—there’s more. Unlike other forms of digital recordkeeping, blockchain technology does not keep information in a centralized location such as a database hosted on a server bank. Instead, blockchain creates multiple copies of the record whenever it is updated and distributes those copies to numerous devices on a worldwide network.

What’s the advantage there? Simple: it’s all about security. Information kept on a single server can be compromised if you know where that server is and how to hack it. However, with blockchain technology, any false record or fraudulent activity can be identified by comparing the compromised information with the other existing copies. Since these copies are all stored on different devices in a massive network, it’s practically impossible to get them all.

How Does Marketing Relate to All This?

Here’s the takeaway for digital marketers: because blockchain offers security by verifying transaction details, it’s important for the cryptocurrencies that use it to safeguard the personal data of their users. As such, most cryptos (Bitcoin included) offer partial anonymity: you might have to create a Bitcoin address to use Bitcoin, but you don’t actually have to register it with your legal name or where you live. Because of this, transactions that use blockchain technology are practically always anonymous. When consumers are buying products and paying for services anonymously, marketers can’t analyze their shopping behavior to improve campaigns.

Fortunately, there’s a simple solution: just buy personal data directly from your existing customers. Start an opt-in program where you offer rewards or direct cash compensation in exchange for information you can use to create accurate buyer profiles. Don’t worry about the higher costs associated with buying data directly from your consumers, either—after all, you’ll be getting information from people who are already enthusiastic about your business, so the results will be much more valuable than the generic data marketers currently get from social media platforms.

Understanding the power blockchain has to change digital marketing will help you stay effective when cryptocurrencies become a normal way to pay for goods and services. If you’re going to accept Bitcoin as a form of payment (and there are many reasons why you should consider doing so), learning how to collect marketing data differently will be an essential part of your company’s continued success.

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A Comprehensive Guide to Mobile Apps Marketing and SEO

A Comprehensive Guide to Mobile Apps Marketing and SEO

A Comprehensive Guide to Mobile Apps Marketing and SEO

For mobile apps developers, the competition is fierce in getting noticed on app marketplaces. Properly optimizing and promoting your app within Apple’s App Store, Google Play Store, Amazon and others are only one part of the task. Creating a strong web and social media presence for an app goes a long way to ensuring its future.

If you’re a mobile apps developer actively trying to promote an app, Search Engine Optimization (SEO) and App Store Optimization (ASO) should definitely be a pillar of your strategy. Here are some surefire tips to getting your app noticed in all the right ways.

While there are ways to boost the success of your existing mobile app, the best time to seek success on app stores is well before launch.

Selecting the right name for your app goes a long way in cementing good branding. Make sure you pick a name that sticks in people’s minds as this will help you stand out from competitors. As you grow, you will also begin to see your App and website rise in rankings as its attached to your branding when users search for your app by title.

Selecting the right keywords to target with your SEO and ASO is also important. Trying to keep them in line with each other will make things easier in the long run. Make sure you go after keywords specific to your app, not just large volume, as doing so will hurt your app if users reject it. ASO is even more dependant on user retention than SEO is, and if you start losing interest it will be hard to regain.

Utilize Web Presence Effectively

If you have a website for your development team or app, make sure to create a page that focuses on your end goals. Your main mission is to get as many app downloads and new users as possible, so create a landing page focusing on that goal specifically. Show download links, screenshots, testimonials – everything to get the user interested in your app.

There’s also the chance you may not be using websites outside of your own either. Many app review sites and directories allow you to submit your app to help get noticed. A quick Google search for app review sites + your niche can yield a few new places to turn to for exposure. Reaching out to influencers in your space can also yield crucial SEO backlinks and put you in front of new potential users.

Gauge Your Competition & React to Match It

The first step to outranking your competition is to understand them. You can calculate how much effort you need to outrank a competing app in your category by analyzing app store charts.

By utilizing a mobile app analytics service for your app, you can identify the gap between your current placement and where you’d like to be. From there, it’s just a matter of how much effort you want to put in, either paid ads or promotion effort to reach there. Once you’ve noticed a swell in rankings, organically let your app find its placement. From there, you can schedule when to create another push effort to rise even higher the next time.

As the mobile smartphone industry continues to advance, the chances for your app to become a utility for a new wave of users grows as well. Optimizing your mobile app for popular marketplaces is a key to getting you there.

 

Why Your Small Business Needs an SSL Certificate in 2018

Why Your Small Business Needs an SSL Certificate in 2018

Don’t have an SSL Certificate? Google is going to flag your website.

If your business has a website, which you most likely do, you may have heard of an SSL Certificate. If you haven’t heard of it, I’ll briefly explain why you need one in 2018 and how it will benefit your business.

Most business owners may think that you will only need an SSL Certificate if you run an online shopping or retail business but this year Google has decided to penalize your website if it’s not secured.

What is an SSL Certificate?

An SSL certificate (which stands for Secure Socket Layer) allows your client’s browser to bridge a secure connection to your server, ensuring that the sensitive information is securely transferred.

5 Reasons Why You Need SSL For Your Website

  •  It will help gain your customers’ trust
  • An SSL Certificate will encrypt any information sent between servers
  • It will improve your SEO scores
  • An SSL certificate also provides authentication
  • It ultimately provides assurance that your site is authentic
  • So there you have it. It’s time to secure your website. If you have any questions or not sure where to start, fill out the form below and we would be glad to help you set yours up.

    We’re Marketing Commercial Real Estate Properties With A Voice

    We’re Marketing Commercial Real Estate Properties With A Voice

    Commercial Real Estate Video Tours
    LISA GENOSKY
    Lisa is the owner of Queen Bee Media.

    We’re Marketing Commercial Real Estate Properties With A Voice

    We were very excited to work with Wellington Management and their team to develop a highly marketable and mobile video tour of The River Bend Business Park.

    The River Bend Business Park is a joint venture between Wellington Management, Inc. and The Port Authority of St. Paul. It is a ten-acre site situated between Shepard Road and the Mississippi River at Randolph Avenue in St. Paul.  The development will include four buildings totaling up to 250,000 square feet.  Pre-leasing has begun on the fourth building up to 65,000 square feet.  Located on the Mississippi’s east bank, this site offers great views of the river valley and is only blocks away from the revitalized West 7th Street Business District.

    We’re Keeping It Simple

     

    Our Commercial Real Estate Video Tours allow you to point out the commercial real estate property’s best features or communicate any special information. Our Video Tours also include features that make the neighborhood popular with buyers. These might include parks, recreational areas, or nearby shopping and dining districts. Now is the time. Using video to sell your real estate or lease your property can be the thing that sets you apart from your competition.

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