Mastering the Art of Crafting the Perfect Blog Post: A Guide by Queen Bee Media

Mastering the Art of Crafting the Perfect Blog Post: A Guide by Queen Bee Media

Mastering the Art of Crafting the Perfect Blog Post:

A Guide by Queen Bee Media

In today’s digital age, blogging has become a powerful tool for businesses to engage with their audience, establish thought leadership, and drive website traffic. However, creating a compelling and effective blog post requires more than just putting words on a screen. At Queen Bee Media, we understand the art of crafting the perfect blog post, and we’re here to share our expert insights and tips with you.

      1. Define Your Purpose: Before you start writing, clarify the purpose of your blog post. Are you aiming to educate, entertain, inspire, or persuade your readers? Having a clear objective will guide your content creation process and help you deliver value to your audience.
      2. Know Your Target Audience: Understanding your target audience is crucial. Research their interests, pain points, and preferences. Tailor your content to resonate with them, using language and examples they can relate to. Address their needs and provide solutions that will keep them engaged.
      3. Captivating Headlines: Crafting a captivating headline is essential for grabbing your readers’ attention. Use compelling language, incorporate relevant keywords, and make it concise and impactful. A strong headline can make the difference between your blog post being clicked or scrolled past.
      4. Engaging Introduction: Your introduction should hook readers from the start. Use an anecdote, ask a thought-provoking question, or present a surprising statistic to grab their attention. Clearly state the purpose of your blog post and convey the value they can expect to gain from reading it.
      5. Well-Structured Content: Organize your content in a logical and easy-to-follow structure. Use headings, subheadings, and bullet points to break up the text and make it skimmable. Each paragraph should focus on a specific point, keeping the reader engaged and guiding them through the post.
      6. Valuable and Actionable Content: Provide valuable information and insights that your readers can apply to their own lives or businesses. Offer practical tips, step-by-step guides, or industry expertise that showcases your authority. Remember to include credible sources and link to relevant resources when appropriate.
      7. Engage with Visuals: Incorporate visuals such as images, infographics, or videos to enhance your blog post. Visuals not only break up the text but also make the content more engaging and shareable. Ensure your visuals are relevant, high-quality, and properly credited.
      8. Calls to Action: Include clear calls to action (CTAs) throughout your blog post. Guide your readers to take the next step, whether it’s subscribing to your newsletter, downloading a resource, or leaving a comment. CTAs help convert readers into engaged followers or potential customers.
      9. Proofread and Edit: Before publishing, proofread your blog post to eliminate grammatical errors, spelling mistakes, or awkward phrasing. Editing is essential to ensure clarity, coherence, and a polished final product. Consider asking a colleague or friend to provide feedback before hitting that publish button.
      10. Promote and Share: Once your blog post is live, promote it across your social media channels, email newsletters, and other relevant platforms. Encourage readers to share the post and engage with them in the comments section. Building a community around your blog helps foster long-term connections and amplifies your reach.

Writing the perfect blog post is an art form that requires careful planning, engaging content, and a deep understanding of your target audience. By following these expert tips from Queen Bee Media, you can create blog posts that captivate, educate, and inspire your readers, establishing your brand as a trusted source of valuable information. So, grab your keyboard, unleash your creativity, and start crafting those perfect blog posts that leave a lasting impact!

Remember, if you ever need assistance with content creation, design, or digital marketing strategies, Queen Bee Media is here to help you take your blog and online presence to the next level. Happy blogging!

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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How to Use Digital Innovation for Your Business

How to Use Digital Innovation for Your Business

How to Use Digital Innovation for Your Business

To succeed in business, you have to stay on top of current trends and make strategies based on how your customer base is behaving and where they can be found. This means getting your business online, setting up a website, and getting online customers or clients.

Digital innovation can be found in other areas as well. Use digital technology innovations for:

      • Making apps. Hire a software developer to make an app for your company so customers and clients can make transactions or schedule services.
      • Cloud computing. By making use of the cloud, you can interact with your documents and sites anywhere from a mobile device.
      • Remote working. Setting up your business for remote work allows your employees to work from home and saves on office space costs.
      • The latest computers and software. By investing in new computers and software for your office, you can make use of the latest technology to make computing easier.
      • Time management. Invest in online time management tools or apps to keep track of scheduling for either employees or clients.
      • Using machine learning and AI. Artificial intelligence and machine learning can be used to spot trends and make predictions about customer behavior to help you make strategies.
      • Digital marketing. Market your products or services online and in mobile apps to reach the widest market possible.

How to Use Digital Marketing

Standing out and making a good impression online is more important than ever. Your online customer base is bombarded by images and text while they’re scrolling and visiting sites, and they are also seeing many of your competitor’s ads. Your presence online will need to grab and hold a user’s attention to make them want to click your ad or spend time on your site. To stand out and make a memorable impression, you’ll need a good logo.

To make one, find an online logo maker to help you:

      • Design the logo. You can make a good design yourself by researching logo design principles.
      • Choose an icon. Change the styles and colors.
      • Add text. Put the text you want, such as your company name.
      • Compare logos. Once your logo is made, you can edit and modify it and compare it with an assortment of other images.
      • Use the logo. Put the same logo in all your marketing campaigns for consistency.

Keep Up With Technological Advances

Staying on top of current trends and innovations in digital technology is essential for your business to succeed in the current digital marketplace. For more tips on how to use technology and other innovations for business success in the Minneapolis area, get a consultation from Queen Bee Media.

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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Tips on Utilizing Freelancers to Boost Sales

Tips on Utilizing Freelancers to Boost Sales

Tips on Utilizing Freelancers to Boost Sales

If you’re a business owner, you know how important your sales and marketing efforts are to your overall success. Dedicated marketing allows you to maintain customer engagement and create loyal relationships with your following, which are critical to strong sales figures. As an entrepreneur, outsourcing your sales and marketing to external professionals like an agency or freelancers can help you level up and boost your business profits.

Queen Bee Media is committed to helping people find greater professional success and personal fulfillment with dedicated coaching services. This guide explains how leveraging the skills of sales and marketing freelancers and agencies can help you reach your business goals.

Define your targets

If you want to meet — or better yet, surpass — your goals, you need to have a target in mind. Set defined marketing and sales goals in advance. This is also something you can share with potential hires, giving them an idea of your aims. Copper Chronicles explains how to set different types of marketing and sales targets, from financial to customer-based.

Determine where you need help

With your targets in mind, you will have a better idea of what kinds of experts you should look for. U.S. Chamber describes some jobs worth outsourcing, including content and social media marketing. Website-specific jobs, such as search engine optimization, web design, and web development, are also best delegated. Why? These are highly specialized fields requiring significant expertise. 

Build your freelance sales and marketing team

Once you know what you’re looking for, it’s time to start the search for qualified freelancers. Twist offers a comprehensive how-to for remote hiring. Start by clearly defining the role. You can then find fitting professionals via online job boards.

For example, if you need to create an app for your business, you can find many mobile app developments with React Native providers. Consider criteria like cost and reviews as you narrow down candidates to a shortlist. In addition to reviewing resumes, ask applicants for a cover letter to get better insights into their personality. Finally, conduct interviews — via video, if needed — to find the right pro.

Establish a streamlined onboarding procedure for your freelancers

Once you’ve chosen your sales and marketing experts, take the time to onboard them. Learning Bank explains that failing to invest in onboarding can result in frustration and wasted efforts. Be clear about expectations and objectives, as well as practical issues like technologies you expect them to use, such as project management and chat tools.

Keep the lines of communication open at all times

One of the biggest challenges of working with freelancers and marketing agencies is communication. Since you won’t have direct access to your team on a regular basis, you want to ensure everybody is kept up to speed. Luckily, technology can help. Collaboration tools specifically for enhancing freelancer engagement  include Slack, CloudApp, and Skype.

Assess your success and pivot as needed

Your sales and marketing goals and strategies should never be stagnant. Using the goals you’ve set previously, revisit your tactics and monitor your progress regularly. Accent Technologies provides a list of indicators that it’s time to revisit your sales and marketing strategies, such as an inability to analyze past performance or highly variable results.

A great sales and marketing team can drive business growth and profits. Follow these tips for putting together a skilled support group of freelancers and agency experts and prepare to watch your business thrive.

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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Benefit from the power of video – it’s not just for entertainment anymore.

Benefit from the power of video – it’s not just for entertainment anymore.

How real estate agents can benefit from the power of video – it’s not just for entertainment anymore.

Video is one of the most powerful tools in real estate marketing that can be used to engage with buyers and potential customers on their level. If you haven’t jump onto this bandwagon, then I’m telling ya -it’s time for an upgrade!

When luxury clients meet with a high end real estate agent, they are looking for more than just service. Furthermore, they expect the best products and services available on earth to be at their disposal in order make sure that everything about their transaction goes smoothly from start-to finish. This works especially well for the Commercial Real Estate market as well.

Real Estate Video Tours are an easy way to give your listings a voice. They’re instantly sharable, highly affordable, and today’s buyers prefer them to plain photos. Real Estate Video Tours allow prospective buyers to move through your listing scene by scene, with each video tailored to show off your listing’s best features — with a voice!

We Make It Simple

Your listings needs an immersive, creative and professional real estate video tour with a professional voiceover to showcase all its features in high definition.

• Give a voice to your listing without lifting a finger

• Impress every buyer with high quality tours tailored specifically for them

• Get more views, shares and inquiries from prospective buyers via YouTube/Facebook/Vimeo/Instagram

• Promote listings in innovative ways that buyers prefer

• Stand out from your competition

We write professional scripts based on the details of your luxury property, so when customers watch your videos there will be no surprises or awkward pauses because everything has been planned out ahead of time–including music tailored solely according-to each individual client’s tastes (whether male/female). Our professional voiceover talent know what they are doing!

Our video tours help you get seen by more people, from anywhere in the world.

Our Real Estate Video Tours  are a great way to allow potential buyers the ability to “walk-through” the luxury home in the comfort of their present home. People selling homes in this class expect viewing requests from a wide range of real estate agents and buyers. In addition, they may be coming from across the state or around the world.

Your video tour gives professional prospective buyers a chance to see your luxury home or property even when they are not able to come out for a showing in person. It allows them to get an idea of what the house looks like and helps you stand out from other listings. An effective real estate video will engage viewers and give enticing details about your listing that’s hard to find elsewhere online or in print materials.

Videos get the highest engagement, but only when they are smartly-produced.

Video is quickly becoming the preferred way that buyers want to view homes for sale because it’s engaging, efficient and provides more information than any other type of marketing tactic available today.

Real estate agents should be doing everything they can to position their luxury listings as “high-end” and modern technology mixed.

 

Real Estate Video Tour

 

With the power of video, you can showcase your property to a broader audience and captivate potential buyers with an immersive experience. There is no better time than now for you to start using video in your marketing strategy! You’ve been wanting more high-end listings and we’re here to help get that done. If this sounds like something you want on board with then go ahead and check out our real estate videos tour right now. Visit our YouTube Channel.

In conclusion, what other kinds of real estate marketing do you think would be effective for real estate agents? What would make them stand out from their competition? We look forward to your comments.

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Add a Voice to your Real Estate Listings

Add a Voice to your Real Estate Listings

Our Video Tours allows you to add a voice to your real estate listings.

Video is one of the most powerful tools available to real estate agents when it comes to marketing listings. Video doesn’t just give more information about your properties, it can help set you apart from other agents in your market and better connect with prospective clients. Our Video Tours are a chance for you to be creative while also delivering value to your audience.

Did you know that property listings with video receive 403% more interest than those without? 85 percent of purchasers and sellers want to deal with an agent who uses video in their marketing. Our Real Estate Video Tours are the perfect solution for your property. Video Tours for Real Estate let you highlight the real estate property’s finest features or convey any necessary information. Our Video Tours also include elements that make the neighborhood desirable to purchasers.

Always make sure your viewers are fully immersed. Attract their attention and provide them with video.

Video tours for real estate also offer the advantage of not having to make several different advertisements. Video Tours provide viewers with an experience that they can’t get from other media.

As you know, Video is a powerful medium and it’s taking over in many ways. Video just seems natural in a world where we have Youtube, Netflix etc… Video helps.

Online activity is higher for listings with video tours. More buyers are making offers without ever visiting a home or building in person. Buyers want video tours as the standard for home purchases online.

Video marketing is now a reality, so it’s time to raise the bar. Here are some video statistics to get you thinking.

  • 61% of marketers see video as a & very important or extremely important part of their marketing strategy. Source: Biteable

  • 30% of marketers see video as a more important part of their strategy than their website. Source: Biteable

  • YouTube has the best ROI for video content (35%), followed by Facebook (26%) and Instagram (18%). Source: Biteable

Video is here to stay. Even Mark Zuckerberg believes video is a critical part of our future. The sheer volume of video content online is growing exponentially. Don’t fall behind the competition. It’s time to raise your game, because it’s all a game anyhow. Let’s have a look at some video tours right now.

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Surprising Social Media Statistics – The 2021 Edition

Surprising Social Media Statistics – The 2021 Edition

Social media has come a long way in its short 20-year history. Many thought it might just be a fad, but while many sites have come and gone, the concept of social media remains strong and has become part of the fabric of our global society.

Social media has become even more important over the past year as the Coronavirus pandemic has raged and forced us to rely on digital technologies more than ever, particularly to remain connected with friends and family.

However, while social media’s popularity and significance are not all that surprising, there are lots of other things about social media that will shock you. We’ve compiled all the stats we could find about social media in 2021 that will knock your socks off and remind us all just how important this technology has become.

2021 Social Media Usage

As of January 2021, there were more than 3.96 billion social media users in the world. Considering there are around 7 billion people globally, more than half of the global population is currently using social media in one form or another. Since there are approximately 4.5 billion internet users worldwide, we can also say that around 80 percent of web users also use social media.

In the U.S., this percentage is much higher. Consider these findings from Statista:

Young People LOVE Social Media

It seems natural. After all, today’s youth have been born into a digital world, so it’s not surprising young people are the ones most likely to adopt social media.

However, most of us also know that older people are hip to the social media game too. But have they taken over from young people?

Not yet, but usage is up across the board. Here’s some more data from Pew:

Some more interesting facts:

  • Social media use is roughly equivalent across race, gender, income level, as well as community (urban/suburban).
  • 79 percent of college graduates use at least one social media site, whereas just 60 percent of those with a high school degree or less use social networks.

2021 Daily Social Media Usage

Most people like to use social media at least once a day, but which networks are the most likely to use daily? The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for U.S. social media use by platform.

As you can see, Facebook and Instagram remain the leaders in terms of market penetration.

The most significant changes on this list come from Snapchat and TikTok. Just a year ago, Snapchat was used by around 60 percent of people. This number has fallen to 30 percent, mainly as Instagram has made changes to mimic what Snapchat offered.

It’s moves like this that have helped spur the many lawsuits designed to break up Facebook and its social media empire, a story we should all watch closely in 2021.

On the other hand, Tik Tok is exploding. It would not have made it onto this list just a year ago, but it has become a sensation that is taking the social media world by storm.

Only time will tell if TikTok will suffer a similar fate, but it is the rising start of the social media world for now.

Twitter has nowhere near the market penetration it once had, but it has also kept a firm handle on its niche market. It’s unlikely it will be going anywhere anytime soon, though stranger things have happened.

Social Media and the Covid-19 Pandemic

The outbreak of COVID-19 has changed so much about the world in which we live. Since many of these changes have meant relying on the internet for more than we used to, it should come as no surprise that social media use has changed considerably during this past year.

Here are some surprising stats about social media and the pandemic:

Other Social Media Platforms

We’ve spent a lot of time talking about Facebook, but there are other social media platforms. Indeed, Facebook will probably provide you with the best bang for your buck, but don’t close the door to other options.

2021 YouTube Statistics

  • We watch over 500 billion YouTube videos each day, which accounts for more than 1 billion hours of YouTube videos each day.
  • 400 hours of video are uploaded to YouTube every minute.
  • There are around 1.3 billion people who use YouTube regularly.
  • TrueView, YouTube’s proprietary advertising, can be highly effective for brands. Viewers who watched a TrueView ad to the end were 23 times more likely to complete the action you want them to complete, and they are still ten times more likely even if they don’t watch the whole ad.

2021 Instagram Statistics

2021 TikTok Statistics

  • Tik Tok has more than 600 million active users, up from just under 30 million less than two years ago. It is now one of the most popular social media sites in the world.
  • Around 13 million new videos get uploaded to TikTok every single day.
  • After launching as primarily a Chinese social media site, 42 percent of TikTok’s monthly revenue now comes from the U.S.
  • TikTok is very popular among teens, and 14 percent of young adult internet users in the U.S. are on Tik Tok.
  • TikTok has high engagement levels; 56 percent of TikTok users open the app at least once a day.

2021 LinkedIn Statistics

2021 Twitter Statistics

Facebook Dominates

The Pew Study referenced above showed that a larger percentage of people used YouTube than Facebook, suggesting that YouTube may be making a run for the top spot.

However, when we look a little more closely at how people are using each network, it becomes quite clear that Facebook is still the dominant force in the market.

Facebook Is The Most Popular

From the previously mentioned Pew Report, here is a breakdown of the popularity of different sites based on the percentage of the population that uses them:

  • Facebook (74 percent)
  • YouTube (73 percent)
  • Instagram (63 percent)
  • Twitter (42 percent)
  • TikTok – (35 percent)
  • Pinterest (28 percent)
  • Snapchat (24 percent)
  • LinkedIn (27 percent)

This was the first year Pew included YouTube in the study, and most reports on social media use don’t include it, asthere is some debate as to whether YouTube really is a social media network.

Facebook Is Where People Spend Most of Their Social Media Time

For further proof of the dominance of Facebook, here are some stats taken from Comscore’s Digital Future in Focus Report:

  • Facebook reaches approximately 97 percent of people between the ages of 18-34, and each person spends more than 1,000 minutes a month on the site.
  • Its closest competitor is Instagram (which it owns), but Instagram reaches just a little less than 65 percent of people aged 18-34, and each user only spends around 350 minutes on the site per month.
  • Snapchat only reaches 38 percent of people, but they spend more time using it than Instagram, spending around 400 minutes per month on the site/app. However, research indicates that Snapchat is growing in terms of reach and usage, so it will be interesting to see how things change moving forward.
  • LinkedIn only captures about 52 percent of people between ages 18 and 34, but most don’t spend any time on the site at all.
  • Pinterest gets about 40 percent of people, and they spend just a little less than 200 minutes on the site each month.

This particular study looked at people aged 18-34 in the United States. Still, other studies that look at the larger population have found similar results regarding Facebook’s dominance of the social media space.

Here’s some data that breaks down where people are spending their time when they’re on social media:

The big shocker on this list is TikTok, which has rapidly become the social media site where people spend most of their time. If we consider that YouTube is next, we can start to see a pattern: sites heavy on video tend to keep people engaged for longer.

 

The big shocker on this list is TikTok, which has rapidly become the social media site where people spend most of their time. If we consider that YouTube is next, we can start to see a pattern: sites heavy on video tend to keep people engaged for longer.

Nevertheless, TikTok is growing rapidly in terms of the number of users it has and how much time people are spending on the site. Perhaps Facebook, which has traditionally dominated both of these categories, should start looking over its shoulder. Or, not so fast??

Facebook Keeps People Coming Back

The following data, which comes from the Forrester Data Digest, shows that the people using Facebook tend to be heavy users. This means that there are lots of opportunities to interact with people on Facebook.

  • In a given month, 63 percent of people will access the Facebook app. They go onto the app an average of 15 days per month, and they will access it on average five times per day.
  • Instagram’s penetration (the amount of people who access the app) is just 27 percent. Those users access the app on average 11 times per month, and the average daily access is six times per day.
  • Twitter’s penetration is 22 percent, with people accessing the site 7.5 times per month and five times per day.

These numbers may not be as jarring, but they help reinforce this idea: Facebook is still on top of the social media world, and it will take a near miracle for that to change.

The Takeaway

With so many social media options to choose from, it’s easy to get distracted. Instagram indeed offers you the chance to showcase great photos and look cool, and it’s also true that Snapchat is rapidly becoming more popular, especially among young people.

Yet, don’t let this distract you from the following truth: Facebook is still on top.

As a result, businesses should still be spending most of their time trying to boost reach and engagement on social media by using Facebook.

Social Media Around the World in 2021

Globally, there were 3.96 billion social media users in 2021, which is 18 percent higher than the year before, according to We Are Social.

Also, from We Are Social, the places where social media use is growing the fastest are:

  • Saudi Arabia (32 percent)
  • India (31 percent)
  • Indonesia (23 percent)
  • Ghana (22 percent)
  • South Africa (20 percent)
  • Vietnam (20 percent)

Conclusion

Overall, the social media landscape is constantly changing. However, there are a couple of constants:

  • Social media is growing around the world. Exactly how that growth will look remains to be seen, but we can expect more from social networks moving forward.
  • Facebook is still the dominant force. This may change, but it’s not likely in the immediate future.

It will be interesting to see how 2021 continues to shape the world of social media. It’s been a wild ride until now, so we can only expect more of the same.

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