The TikTok Ban Is Here: What Small Businesses Need to Do Now to Protect Their Digital Presence

The TikTok Ban Is Here: What Small Businesses Need to Do Now to Protect Their Digital Presence

by | Jan 19, 2025 | Digital Marketing Strategies, Digital Media, E-Mail Marketing, Marketing, TikTok, Website Development

The TikTok Ban: What It Means for Small Businesses and Why You Need a Website and Email List

In today’s fast-paced digital world, small businesses have leaned heavily on platforms like TikTok to reach new audiences, share stories, and drive sales. However, with the TikTok ban officially implemented last evening in the United States of America, many businesses are now grappling with how to move forward without such a vital tool. If you’re a small business owner, it’s crucial to rethink your strategy and ensure your business has a strong online presence that doesn’t rely solely on social media.

Why the TikTok Ban Is a Wake-Up Call

TikTok has been a game-changer for many businesses, thanks to its fun, short videos that help brands connect with customers in creative and personal ways. It’s been a great place to showcase products, share behind-the-scenes moments, and grow a loyal following.

But here’s the thing: social media platforms are rented spaces. While no major platform has completely disappeared, changes in rules or accessibility—like last night’s TikTok ban—can leave businesses without the tools they rely on. This is a wake-up call to make sure your business doesn’t depend too heavily on any one platform.

Why Your Business Needs a Website and Email List

Relying on social media alone isn’t enough. Your website and email list are tools you own and control, making them your most valuable digital assets. Here’s why:

  1. You Own Your Audience: Unlike social media, where algorithms decide who sees your content, your website and email list let you stay in direct contact with your customers.
  2. Builds Trust: A professional website shows customers you’re serious about your business. It’s where they can learn about you, shop your products, or get in touch.
  3. Better Communication: With email, you can send updates, promotions, and special offers straight to your customers’ inboxes. No algorithm can stop your message from being seen.
  4. Be Ready for Change: Trends come and go, but a good website and email list keep your business flexible and ready for anything.

How Queen Bee Media Can Help

We get it—keeping up with all this digital stuff can feel overwhelming. That’s where Queen Bee Media comes in. We’re here to make things simple and effective for small business owners like you. Here’s how we can help:

  • Website Creation and Upgrades: Need a new website or want to improve the one you have? We design easy-to-use, beautiful sites that show off your business and connect with your audience.
  • Email Marketing Made Easy: Don’t have an email list? No problem. We’ll help you start one and create email campaigns that actually work.
  • Get Found Online: Our SEO (search engine optimization) strategies help people find your website when they’re looking for what you offer.
  • Broaden Your Social Media Reach: While we help you build your website and email list, we can also help you branch out to other social media platforms to reduce risk.

Moving Forward

I have to admit, I feel a bit sad about this TikTok ban. I loved using TikTok and the incredible community I built there. It’s been such a creative and inspiring platform, and I know many of you feel the same way. That’s why it’s so important to think beyond just one platform and build a digital presence that can weather changes like these.

We’ve been helping small businesses navigate the online world since the early days of the internet. We’ve seen trends come and go, and we know how to help businesses stay ahead of the curve. The TikTok ban is just one example of why it’s so important to have a solid digital foundation.

Let’s make sure your business is ready for whatever comes next. With a great website, a strong email list, and support from Queen Bee Media, you’ll be set up for long-term success—no matter what changes come your way.

Ready to get started? Contact Queen Bee Media today and let’s build a stronger future for your business.

Mastering the Art of Crafting the Perfect Blog Post: A Guide by Queen Bee Media

Mastering the Art of Crafting the Perfect Blog Post: A Guide by Queen Bee Media

by | Jul 8, 2023 | Blogging, Digital Marketing, Digital Media, Latest Articles, Marketing, Social Media Marketing

Mastering the Art of Crafting the Perfect Blog Post:

A Guide by Queen Bee Media

In today’s digital age, blogging has become a powerful tool for businesses to engage with their audience, establish thought leadership, and drive website traffic. However, creating a compelling and effective blog post requires more than just putting words on a screen. At Queen Bee Media, we understand the art of crafting the perfect blog post, and we’re here to share our expert insights and tips with you.

      1. Define Your Purpose: Before you start writing, clarify the purpose of your blog post. Are you aiming to educate, entertain, inspire, or persuade your readers? Having a clear objective will guide your content creation process and help you deliver value to your audience.
      2. Know Your Target Audience: Understanding your target audience is crucial. Research their interests, pain points, and preferences. Tailor your content to resonate with them, using language and examples they can relate to. Address their needs and provide solutions that will keep them engaged.
      3. Captivating Headlines: Crafting a captivating headline is essential for grabbing your readers’ attention. Use compelling language, incorporate relevant keywords, and make it concise and impactful. A strong headline can make the difference between your blog post being clicked or scrolled past.
      4. Engaging Introduction: Your introduction should hook readers from the start. Use an anecdote, ask a thought-provoking question, or present a surprising statistic to grab their attention. Clearly state the purpose of your blog post and convey the value they can expect to gain from reading it.
      5. Well-Structured Content: Organize your content in a logical and easy-to-follow structure. Use headings, subheadings, and bullet points to break up the text and make it skimmable. Each paragraph should focus on a specific point, keeping the reader engaged and guiding them through the post.
      6. Valuable and Actionable Content: Provide valuable information and insights that your readers can apply to their own lives or businesses. Offer practical tips, step-by-step guides, or industry expertise that showcases your authority. Remember to include credible sources and link to relevant resources when appropriate.
      7. Engage with Visuals: Incorporate visuals such as images, infographics, or videos to enhance your blog post. Visuals not only break up the text but also make the content more engaging and shareable. Ensure your visuals are relevant, high-quality, and properly credited.
      8. Calls to Action: Include clear calls to action (CTAs) throughout your blog post. Guide your readers to take the next step, whether it’s subscribing to your newsletter, downloading a resource, or leaving a comment. CTAs help convert readers into engaged followers or potential customers.
      9. Proofread and Edit: Before publishing, proofread your blog post to eliminate grammatical errors, spelling mistakes, or awkward phrasing. Editing is essential to ensure clarity, coherence, and a polished final product. Consider asking a colleague or friend to provide feedback before hitting that publish button.
      10. Promote and Share: Once your blog post is live, promote it across your social media channels, email newsletters, and other relevant platforms. Encourage readers to share the post and engage with them in the comments section. Building a community around your blog helps foster long-term connections and amplifies your reach.

Writing the perfect blog post is an art form that requires careful planning, engaging content, and a deep understanding of your target audience. By following these expert tips from Queen Bee Media, you can create blog posts that captivate, educate, and inspire your readers, establishing your brand as a trusted source of valuable information. So, grab your keyboard, unleash your creativity, and start crafting those perfect blog posts that leave a lasting impact!

Remember, if you ever need assistance with content creation, design, or digital marketing strategies, Queen Bee Media is here to help you take your blog and online presence to the next level. Happy blogging!

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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How to Use Digital Innovation for Your Business

How to Use Digital Innovation for Your Business

by | Jul 6, 2022 | Blogging, Digital Marketing, Digital Media, Latest Articles, Marketing, Social Media Marketing, Website Management, WordPress Development

How to Use Digital Innovation for Your Business

To succeed in business, you have to stay on top of current trends and make strategies based on how your customer base is behaving and where they can be found. This means getting your business online, setting up a website, and getting online customers or clients.

Digital innovation can be found in other areas as well. Use digital technology innovations for:

      • Making apps. Hire a software developer to make an app for your company so customers and clients can make transactions or schedule services.
      • Cloud computing. By making use of the cloud, you can interact with your documents and sites anywhere from a mobile device.
      • Remote working. Setting up your business for remote work allows your employees to work from home and saves on office space costs.
      • The latest computers and software. By investing in new computers and software for your office, you can make use of the latest technology to make computing easier.
      • Time management. Invest in online time management tools or apps to keep track of scheduling for either employees or clients.
      • Using machine learning and AI. Artificial intelligence and machine learning can be used to spot trends and make predictions about customer behavior to help you make strategies.
      • Digital marketing. Market your products or services online and in mobile apps to reach the widest market possible.

How to Use Digital Marketing

Standing out and making a good impression online is more important than ever. Your online customer base is bombarded by images and text while they’re scrolling and visiting sites, and they are also seeing many of your competitor’s ads. Your presence online will need to grab and hold a user’s attention to make them want to click your ad or spend time on your site. To stand out and make a memorable impression, you’ll need a good logo.

To make one, find an online logo maker to help you:

      • Design the logo. You can make a good design yourself by researching logo design principles.
      • Choose an icon. Change the styles and colors.
      • Add text. Put the text you want, such as your company name.
      • Compare logos. Once your logo is made, you can edit and modify it and compare it with an assortment of other images.
      • Use the logo. Put the same logo in all your marketing campaigns for consistency.

Keep Up With Technological Advances

Staying on top of current trends and innovations in digital technology is essential for your business to succeed in the current digital marketplace. For more tips on how to use technology and other innovations for business success in the Minneapolis area, get a consultation from Queen Bee Media.

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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Tips on Utilizing Freelancers to Boost Sales

Tips on Utilizing Freelancers to Boost Sales

by | Feb 26, 2022 | Blogging, Digital Marketing, Digital Media, Latest Articles, Marketing, Social Media Marketing, Website Management, WordPress Development

Tips on Utilizing Freelancers to Boost Sales

If you’re a business owner, you know how important your sales and marketing efforts are to your overall success. Dedicated marketing allows you to maintain customer engagement and create loyal relationships with your following, which are critical to strong sales figures. As an entrepreneur, outsourcing your sales and marketing to external professionals like an agency or freelancers can help you level up and boost your business profits.

Queen Bee Media is committed to helping people find greater professional success and personal fulfillment with dedicated coaching services. This guide explains how leveraging the skills of sales and marketing freelancers and agencies can help you reach your business goals.

Define your targets

If you want to meet — or better yet, surpass — your goals, you need to have a target in mind. Set defined marketing and sales goals in advance. This is also something you can share with potential hires, giving them an idea of your aims. Copper Chronicles explains how to set different types of marketing and sales targets, from financial to customer-based.

Determine where you need help

With your targets in mind, you will have a better idea of what kinds of experts you should look for. U.S. Chamber describes some jobs worth outsourcing, including content and social media marketing. Website-specific jobs, such as search engine optimization, web design, and web development, are also best delegated. Why? These are highly specialized fields requiring significant expertise. 

Build your freelance sales and marketing team

Once you know what you’re looking for, it’s time to start the search for qualified freelancers. Twist offers a comprehensive how-to for remote hiring. Start by clearly defining the role. You can then find fitting professionals via online job boards.

For example, if you need to create an app for your business, you can find many mobile app developments with React Native providers. Consider criteria like cost and reviews as you narrow down candidates to a shortlist. In addition to reviewing resumes, ask applicants for a cover letter to get better insights into their personality. Finally, conduct interviews — via video, if needed — to find the right pro.

Establish a streamlined onboarding procedure for your freelancers

Once you’ve chosen your sales and marketing experts, take the time to onboard them. Learning Bank explains that failing to invest in onboarding can result in frustration and wasted efforts. Be clear about expectations and objectives, as well as practical issues like technologies you expect them to use, such as project management and chat tools.

Keep the lines of communication open at all times

One of the biggest challenges of working with freelancers and marketing agencies is communication. Since you won’t have direct access to your team on a regular basis, you want to ensure everybody is kept up to speed. Luckily, technology can help. Collaboration tools specifically for enhancing freelancer engagement  include Slack, CloudApp, and Skype.

Assess your success and pivot as needed

Your sales and marketing goals and strategies should never be stagnant. Using the goals you’ve set previously, revisit your tactics and monitor your progress regularly. Accent Technologies provides a list of indicators that it’s time to revisit your sales and marketing strategies, such as an inability to analyze past performance or highly variable results.

A great sales and marketing team can drive business growth and profits. Follow these tips for putting together a skilled support group of freelancers and agency experts and prepare to watch your business thrive.

Queen Bee Media is a full-service digital marketing agency offering WordPress Web Design, Web Development, Lead Generation & Landing Pages, Email Marketing Automation, Digital Ads, Branding, Voiced Real Estate Video Tours and SEO and more. Contact us today for more info! 763-220-1389.

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Benefit from the power of video – it’s not just for entertainment anymore.

Benefit from the power of video – it’s not just for entertainment anymore.

by | Feb 5, 2022 | Commercial Real Estate Video Tours, Digital Marketing, Latest Articles, Luxury Real Estate Video Tours, Real Estate Marketing, Social Media Marketing, Video, Vimeo Marketing for Real Estate, YouTube

How real estate agents can benefit from the power of video – it’s not just for entertainment anymore.

Video is one of the most powerful tools in real estate marketing that can be used to engage with buyers and potential customers on their level. If you haven’t jump onto this bandwagon, then I’m telling ya -it’s time for an upgrade!

When luxury clients meet with a high end real estate agent, they are looking for more than just service. Furthermore, they expect the best products and services available on earth to be at their disposal in order make sure that everything about their transaction goes smoothly from start-to finish. This works especially well for the Commercial Real Estate market as well.

Real Estate Video Tours are an easy way to give your listings a voice. They’re instantly sharable, highly affordable, and today’s buyers prefer them to plain photos. Real Estate Video Tours allow prospective buyers to move through your listing scene by scene, with each video tailored to show off your listing’s best features — with a voice!

We Make It Simple

Your listings needs an immersive, creative and professional real estate video tour with a professional voiceover to showcase all its features in high definition.

• Give a voice to your listing without lifting a finger

• Impress every buyer with high quality tours tailored specifically for them

• Get more views, shares and inquiries from prospective buyers via YouTube/Facebook/Vimeo/Instagram

• Promote listings in innovative ways that buyers prefer

• Stand out from your competition

We write professional scripts based on the details of your luxury property, so when customers watch your videos there will be no surprises or awkward pauses because everything has been planned out ahead of time–including music tailored solely according-to each individual client’s tastes (whether male/female). Our professional voiceover talent know what they are doing!

Our video tours help you get seen by more people, from anywhere in the world.

Our Real Estate Video Tours  are a great way to allow potential buyers the ability to “walk-through” the luxury home in the comfort of their present home. People selling homes in this class expect viewing requests from a wide range of real estate agents and buyers. In addition, they may be coming from across the state or around the world.

Your video tour gives professional prospective buyers a chance to see your luxury home or property even when they are not able to come out for a showing in person. It allows them to get an idea of what the house looks like and helps you stand out from other listings. An effective real estate video will engage viewers and give enticing details about your listing that’s hard to find elsewhere online or in print materials.

Videos get the highest engagement, but only when they are smartly-produced.

Video is quickly becoming the preferred way that buyers want to view homes for sale because it’s engaging, efficient and provides more information than any other type of marketing tactic available today.

Real estate agents should be doing everything they can to position their luxury listings as “high-end” and modern technology mixed.

 

Real Estate Video Tour

 

With the power of video, you can showcase your property to a broader audience and captivate potential buyers with an immersive experience. There is no better time than now for you to start using video in your marketing strategy! You’ve been wanting more high-end listings and we’re here to help get that done. If this sounds like something you want on board with then go ahead and check out our real estate videos tour right now. Visit our YouTube Channel.

In conclusion, what other kinds of real estate marketing do you think would be effective for real estate agents? What would make them stand out from their competition? We look forward to your comments.

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Add a Voice to your Real Estate Listings

Add a Voice to your Real Estate Listings

by | Sep 22, 2021 | Commercial Real Estate Video Tours, Latest Articles, Luxury Real Estate Video Tours, Marketing, Video, YouTube

Our Video Tours allows you to add a voice to your real estate listings.

Video is one of the most powerful tools available to real estate agents when it comes to marketing listings. Video doesn’t just give more information about your properties, it can help set you apart from other agents in your market and better connect with prospective clients. Our Video Tours are a chance for you to be creative while also delivering value to your audience.

Did you know that property listings with video receive 403% more interest than those without? 85 percent of purchasers and sellers want to deal with an agent who uses video in their marketing. Our Real Estate Video Tours are the perfect solution for your property. Video Tours for Real Estate let you highlight the real estate property’s finest features or convey any necessary information. Our Video Tours also include elements that make the neighborhood desirable to purchasers.

Always make sure your viewers are fully immersed. Attract their attention and provide them with video.

Video tours for real estate also offer the advantage of not having to make several different advertisements. Video Tours provide viewers with an experience that they can’t get from other media.

As you know, Video is a powerful medium and it’s taking over in many ways. Video just seems natural in a world where we have Youtube, Netflix etc… Video helps.

Online activity is higher for listings with video tours. More buyers are making offers without ever visiting a home or building in person. Buyers want video tours as the standard for home purchases online.

Video marketing is now a reality, so it’s time to raise the bar. Here are some video statistics to get you thinking.

  • 61% of marketers see video as a & very important or extremely important part of their marketing strategy. Source: Biteable

  • 30% of marketers see video as a more important part of their strategy than their website. Source: Biteable

  • YouTube has the best ROI for video content (35%), followed by Facebook (26%) and Instagram (18%). Source: Biteable

Video is here to stay. Even Mark Zuckerberg believes video is a critical part of our future. The sheer volume of video content online is growing exponentially. Don’t fall behind the competition. It’s time to raise your game, because it’s all a game anyhow. Let’s have a look at some video tours right now.

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