Why Your Small Business Needs an SSL Certificate in 2018
Don’t have an SSL Certificate? Google will flag your website.
If your business has a website, which you most likely do, you may have heard of an SSL Certificate. If you haven’t heard of it, I’ll briefly explain why you need one in 2018 and how it will benefit your business.
Most business owners may think that you will only need an SSL Certificate if you run an online shopping or retail business but this year Google has decided to penalize your website if it’s not secured.
What is an SSL Certificate?
An SSL certificate (which stands for Secure Socket Layer) allows your client’s browser to bridge a secure connection to your server, ensuring that the sensitive information is securely transferred.
5 Reasons Why You Need SSL For Your Website
- It will help gain your customers’ trust
- An SSL Certificate will encrypt any information sent between servers
- It will improve your SEO scores
- An SSL certificate also provides authentication
- It ultimately provides assurance that your site is authentic
The benefits of an SSL certificate are endless. For instance, it will help gain your customers’ trust by giving them the assurance that their personal information is protected and encrypted when they visit your site. Plus, you’ll be able to increase search engine rankings with better SEO scores because Google prefers secure sites over those without encryption. And don’t forget about authentication! An SSL Certificate provides a unique digital signature for each website owner which means that if someone tries to impersonate you or hack into your website, they won’t succeed thanks to the verification measures put in place by this powerful security measure.
If you have any questions or not sure where to start, fill out our free estimate request form and we would be glad to help you set yours up.
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