How Blockchain Will Transform Digital Marketing

How Blockchain Will Transform Digital Marketing

by | Apr 7, 2018 | Digital Marketing, Latest Articles, Marketing

 
Nick Rojas
Just when you thought you were getting the hang of digital marketing, it feels like everybody around you has started talking about blockchain. Wait a second—isn’t blockchain the technology behind Bitcoin? How on earth does that factor into digital marketing? Quite heavily, as it turns out—or at least, that’s what most experts are predicting will soon be the case. If you’re confused, don’t worry: you aren’t alone. Many digital marketing professionals are as yet uncertain of how blockchain technology will impact their line of work. That’s why we’re here to explain what blockchain is and how it’s probably going to change the nature of your job. Read on, and learn everything you need to know so that you can stay one step ahead of the competition when the time comes.

First of All, What is Blockchain Anyway?

Let’s start with the basics for the uninitiated. Blockchain is a term that gets thrown around with regards to Bitcoin so often that some people might think they’re synonymous. Not so. Blockchain isn’t the same as Bitcoin—as mentioned previously, it’s the technology upon which Bitcoin (and most other cryptocurrencies) are based. Here’s how it works:

Blockchain is basically a way to record transactions digitally. On the basis of that fact alone, you might not think it’s so different from electronic banking or a credit card e-statement, but wait—there’s more. Unlike other forms of digital recordkeeping, blockchain technology does not keep information in a centralized location such as a database hosted on a server bank. Instead, blockchain creates multiple copies of the record whenever it is updated and distributes those copies to numerous devices on a worldwide network.

What’s the advantage there? Simple: it’s all about security. Information kept on a single server can be compromised if you know where that server is and how to hack it. However, with blockchain technology, any false record or fraudulent activity can be identified by comparing the compromised information with the other existing copies. Since these copies are all stored on different devices in a massive network, it’s practically impossible to get them all.

How Does Marketing Relate to All This?

Here’s the takeaway for digital marketers: because blockchain offers security by verifying transaction details, it’s important for the cryptocurrencies that use it to safeguard the personal data of their users. As such, most cryptos (Bitcoin included) offer partial anonymity: you might have to create a Bitcoin address to use Bitcoin, but you don’t actually have to register it with your legal name or where you live. Because of this, transactions that use blockchain technology are practically always anonymous. When consumers are buying products and paying for services anonymously, marketers can’t analyze their shopping behavior to improve campaigns.

Fortunately, there’s a simple solution: just buy personal data directly from your existing customers. Start an opt-in program where you offer rewards or direct cash compensation in exchange for information you can use to create accurate buyer profiles. Don’t worry about the higher costs associated with buying data directly from your consumers, either—after all, you’ll be getting information from people who are already enthusiastic about your business, so the results will be much more valuable than the generic data marketers currently get from social media platforms.

Understanding the power blockchain has to change digital marketing will help you stay effective when cryptocurrencies become a normal way to pay for goods and services. If you’re going to accept Bitcoin as a form of payment (and there are many reasons why you should consider doing so), learning how to collect marketing data differently will be an essential part of your company’s continued success.

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A Comprehensive Guide to Mobile Apps Marketing and SEO

A Comprehensive Guide to Mobile Apps Marketing and SEO

by | Jan 30, 2018 | Latest Articles, Marketing, News

A Comprehensive Guide to Mobile Apps Marketing and SEO

For mobile apps developers, the competition is fierce in getting noticed on app marketplaces. Properly optimizing and promoting your app within Apple’s App Store, Google Play Store, Amazon and others are only one part of the task. Creating a strong web and social media presence for an app goes a long way to ensuring its future.

If you’re a mobile apps developer actively trying to promote an app, Search Engine Optimization (SEO) and App Store Optimization (ASO) should definitely be a pillar of your strategy. Here are some surefire tips to getting your app noticed in all the right ways.

While there are ways to boost the success of your existing mobile app, the best time to seek success on app stores is well before launch.

Selecting the right name for your app goes a long way in cementing good branding. Make sure you pick a name that sticks in people’s minds as this will help you stand out from competitors. As you grow, you will also begin to see your App and website rise in rankings as its attached to your branding when users search for your app by title.

Selecting the right keywords to target with your SEO and ASO is also important. Trying to keep them in line with each other will make things easier in the long run. Make sure you go after keywords specific to your app, not just large volume, as doing so will hurt your app if users reject it. ASO is even more dependent on user retention than SEO is, and if you start losing interest it will be hard to regain.

Utilize Web Presence Effectively

If you have a website for your development team or app, make sure to create a page that focuses on your end goals. Your main mission is to get as many app downloads and new users as possible, so create a landing page focusing on that goal specifically. Show download links, screenshots, testimonials – everything to get the user interested in your app.

There’s also the chance you may not be using websites outside of your own either. Many app review sites and directories allow you to submit your app to help get noticed. A quick Google search for app review sites + your niche can yield a few new places to turn to for exposure. Reaching out to influencers in your space can also yield crucial SEO backlinks and put you in front of new potential users.

Gauge Your Competition & React to Match It

The first step to outranking your competition is to understand them. You can calculate how much effort you need to outrank a competing app in your category by analyzing app store charts.

By utilizing a mobile app analytics service for your app, you can identify the gap between your current placement and where you’d like to be. From there, it’s just a matter of how much effort you want to put in, either paid ads or promotion effort to reach there. Once you’ve noticed a swell in rankings, organically let your app find its placement. From there, you can schedule when to create another push effort to rise even higher the next time.

As the mobile smartphone industry continues to advance, the chances for your app to become a utility for a new wave of users grows as well. Optimizing your mobile app for popular marketplaces is a key to getting you there.

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Why Your Small Business Needs an SSL Certificate in 2018

Why Your Small Business Needs an SSL Certificate in 2018

by | Jan 23, 2018 | Marketing, News, SSL Certificate, WordPress Development

Don’t have an SSL Certificate? Google will flag your website.

If your business has a website, which you most likely do, you may have heard of an SSL Certificate. If you haven’t heard of it, I’ll briefly explain why you need one in 2018 and how it will benefit your business.

Most business owners may think that you will only need an SSL Certificate if you run an online shopping or retail business but this year Google has decided to penalize your website if it’s not secured.

What is an SSL Certificate?

An SSL certificate (which stands for Secure Socket Layer) allows your client’s browser to bridge a secure connection to your server, ensuring that the sensitive information is securely transferred.

 

5 Reasons Why You Need SSL For Your Website

  •  It will help gain your customers’ trust
  • An SSL Certificate will encrypt any information sent between servers
  • It will improve your SEO scores
  • An SSL certificate also provides authentication
  • It ultimately provides assurance that your site is authentic

The benefits of an SSL certificate are endless. For instance, it will help gain your customers’ trust by giving them the assurance that their personal information is protected and encrypted when they visit your site. Plus, you’ll be able to increase search engine rankings with better SEO scores because Google prefers secure sites over those without encryption. And don’t forget about authentication! An SSL Certificate provides a unique digital signature for each website owner which means that if someone tries to impersonate you or hack into your website, they won’t succeed thanks to the verification measures put in place by this powerful security measure.

If you have any questions or not sure where to start, fill out our free estimate request form and we would be glad to help you set yours up.

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Why your business needs to Blog!

Why your business needs to Blog!

by | Sep 14, 2014 | Blogging, News, WordPress Development

Why your business needs to blog

When I mention the word ‘blog’ to a small business owner, they usually cringe!  Why you ask? Well, it takes time and most small business owners wear many hats and spread thin already.  It takes inspiration, a little bit of creativity and a commitment.

When most small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals. Did you know that a blog is actually the cornerstone of an active online and social media presence

Every small business should consider a blog the central hub of their social media strategy.

An effective blog should only be an area of your website where you publish fresh content regularly, which could easily be called your News section.

Queen Bee Media suggests focusing your energy on the quality of your content rather than the quantity of visitors.

A company blog is a business’ number one opportunity to tell all the layers of the story that you want to tell. Here you can really dig into the details of your business and position yourself as an expert in your field. In fact, the more you have to tell and the more frequently you tell it, the better. It really opens up a channel with your customers, prospects and clients.

7 Good Reasons to start Blogging by Jeff Bullas

  • It helps your SEO (Search Engine Optimization) as Google loves new content!
  • You can engage and understand your customers better.
  • You are seen as an expert in your field, a ” Thought Leader”
  • Great new content gives people a reason to keep coming back to your site.
  • Blogs are a much more trusted source than companies’ press releases and official company PR.
  • It moves customers to a conversion point where enough trust is created for people to take the next step and buy.
  • By writing you are learning.

A recent HubSpot report shows that 57% of businesses have acquired a customer through their company blog. Blogging is good for your business!

A business blog is a great way to position yourself, and your company, as an expert in the industry. It allows you to broadcast news, content, research and your opinion in a timely matter. It is also a great way to highlight your accomplishments, but more so, to engage with your readers. A blog is also a great tool for industries that have a long sales cycle. It allows audiences to get to know your brand over time.

If your wheels aren’t spinning quite yet with ideas, then have a company meeting.  Involving your staff will spark some creative ideas.  Ask customers what they would like to know more about your company.  Every business has a story.  Also, by having your staff on board with a social media plan is the first step to your social media marketing success.

A blog combined with with your social media channels is a great way to promote and drive customers to selected areas of your website. Learn more about RSS Feeds and why your small business needs one.

Your blog is your company’s voice and what gives your company a personality. So, what are you waiting for?  If you’re not really sure where to start, contact us today!

Queen Bee Media can help you start telling your story and letting your audience get to know you.

 

For more information on blogging for your business, contact Queen Bee Media.  

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