Queen Bee Media Launches New WordPress Website for Capital Siding, Windows & Roofing

At Queen Bee Media, we love helping Minnesota businesses modernize their online presence and create websites that reflect who they are today while supporting future growth. We are excited to announce the launch of a brand-new WordPress website for Capital Siding, Windows & Roofing, a trusted family-owned exterior remodeling company serving homeowners throughout Saint Paul, Minneapolis, the Twin Cities, Greater Minnesota, and Western Wisconsin.

Founded in 1987, Capital Siding, Windows & Roofing has built a reputation for quality workmanship, exceptional customer service, and no-pressure inspections and estimates. Their team specializes in roofing, siding, replacement windows, patio doors, seamless gutters, attic insulation, and storm damage restoration.

When Capital approached Queen Bee Media, their goal was clear: create a modern website that better represented their company, improved the customer experience, and established a stronger foundation for future search engine optimization (SEO) efforts.

Transforming an Outdated Website into a Modern Digital Experience

Like many successful businesses, Capital’s previous website had served them well for many years. However, the site had not undergone a major redesign since the pre-smartphone era.

Today’s homeowners expect websites to load quickly, work flawlessly on mobile devices, provide easy navigation, and make it simple to request information online.

To accomplish those goals, Queen Bee Media rebuilt the website using WordPress and the Divi Theme, creating a flexible and scalable platform that will support Capital Siding’s marketing efforts for years to come.

The new website includes:

• WordPress website development
• Divi Theme customization
• Mobile-responsive design
• SSL security implementation
• Improved navigation and user experience
• Google Analytics 4 integration
• Google Search Console setup
• Yoast SEO implementation
• Optimized page titles and meta descriptions
• Image optimization and accessibility enhancements
• Blog architecture for future content marketing
• Lead generation and conversion tools

One of the greatest benefits of WordPress is that business owners maintain ownership and control of their website while gaining the flexibility to easily add new content, projects, photos, and service information as their company grows.

Built to Generate More Leads

A beautiful website is important, but a website should also help generate new business.

One of the key features added during the redesign was a custom Free Estimate Request form built using Ninja Forms.

The form allows homeowners to request estimates directly from their desktop, tablet, or smartphone while also giving them the ability to upload photos of roofing damage, siding issues, windows, gutters, or storm-related concerns.

This functionality helps simplify the process for homeowners while providing Capital with valuable project information before the initial consultation.

The new lead generation features include:

• Mobile-friendly estimate requests
• Secure online submissions
• Photo upload functionality
• Improved customer communication
• Faster lead capture
• Enhanced user experience

These improvements help create a smoother experience for both homeowners and the Capital Siding team.

Establishing a Strong SEO Foundation

While ongoing local SEO campaigns can further increase visibility, it is important that every website launch begins with a strong technical SEO foundation.

As part of the development process, Queen Bee Media implemented Yoast SEO throughout the website and optimized pages and blog posts using search engine best practices.

This included:

• Keyword-focused page titles
• Meta descriptions
• Proper heading structure
• Internal linking opportunities
• Image alt text optimization
• Search-friendly content organization
• Google Analytics and Search Console integration

By implementing these SEO best practices during development, the website is positioned to support future growth in search visibility throughout Saint Paul, Minneapolis, the Twin Cities, Greater Minnesota, and Western Wisconsin.

Showcasing Capital’s Work Through Visual Storytelling

One feature that quickly became a favorite for the Capital Siding team was the addition of before-and-after project galleries throughout the website.

These visual comparisons help homeowners see the quality of Capital’s workmanship while providing inspiration for their own exterior remodeling projects.

Whether visitors are researching a new roof, replacement windows, siding installation, or storm damage repairs, the website now does a much better job of showcasing real-world results.

What Capital Siding Had to Say

Mike Moore of Capital Siding, Windows & Roofing shared his thoughts about the new website launch:

“We were looking to upgrade our website that was outdated. We wanted both better SEO and a more user-friendly website for our potential customers. After meeting with a few website designers, we found Lisa and Queen Bee Media and it felt like the perfect fit for our company.

Lisa was knowledgeable, helpful, and very kind throughout the entire process. We had many questions and concerns, and she listened to them all and was able to follow through to create a website we are very proud to have.

I really like how the new website reflects who we are as a family-owned company and how we help our neighbors with exterior home projects every day. Our new website has been live for a week now and we can already tell the difference in website traffic and functionality.”

Mike Moore
Capital Siding, Windows & Roofing

Mobile Friendly and Built for Today’s Homebuyers

Since most home searches now happen on mobile devices, the site was developed with full responsiveness. Whether visitors are viewing listings, photos, or contact forms, every page is optimized for fast loading and easy navigation.

Helping Minnesota Businesses Succeed Online

At Queen Bee Media, we specialize in WordPress website development, website redesigns, local SEO, digital marketing, email marketing, and lead generation strategies for businesses throughout Saint Paul, Minneapolis, and the Twin Cities.

As a Minnesota-based web design agency, our goal is simple: create websites that not only look professional but also support business growth and long-term marketing success.

We are grateful to Capital Siding, Windows & Roofing for trusting Queen Bee Media with this important project and look forward to seeing their continued success.

If your business is considering a website redesign, WordPress migration, SEO improvements, or a modern lead generation strategy, we’d love to talk.

Contact Queen Bee Media today to learn how we can help your business grow online.