Building a Modern Digital Home for Cardinal Realty with a Complete WordPress Website Launch

by Queen Bee | Oct 29, 2025 | Client Projects, Digital Marketing, Latest Articles, SEO, Website Development, Website Launch, WordPress Development

Building a Modern Digital Home for Cardinal Realty with a Complete WordPress Website Launch

Cardinal Realty has been a trusted family business for more than three generations. Rooted in family, built on trust, and committed to serving the community, their team helps people buy, build, and remodel homes with honesty and personalized care. The Cardinal name represents more than a brand. It is a promise to treat every client like one of their own.

In the fall of 2025, Cardinal Realty partnered with Queen Bee Media to create a modern WordPress website that reflects their heritage, highlights their full service offerings, and provides a seamless digital experience for future and current homeowners. This project was completed within an eight week timeline and delivered a clean, intuitive, and fully optimized online presence.

A Website That Showcases Realty, Homebuilding, and Remodeling in One Unified Experience

Cardinal Realty serves clients at every stage of the home journey. To reflect the complete scope of their work, we designed a website that highlights each division clearly and effectively:

• Realty
• Homebuilding
• Home remodeling

Each section includes dedicated content, visuals, and pathways that help visitors understand Cardinal’s services and approach.

Integrated MLS Listings Through Optima IDX Express

One of the most important features of this project was the integration of Optima IDX Express, which brings full MLS and IDX search functionality into the website. Visitors can:

• Search updated property listings
• View in depth property details
• Save searches
• Explore neighborhoods
• Connect immediately with a Cardinal Realty agent

This integration gives Cardinals clients a modern, on site search experience without leaving the website.

A Clear and Intuitive Structure for Every Type of Client

Whether a visitor wants to buy, build, or remodel, the navigation guides them smoothly through their journey. The website features:

• Detailed service pages
• Current listings
• Homebuilding and remodeling information
• A strong company story
• Community involvement details

Everything is structured to help users find what they need quickly and confidently.

Custom Forms for Better Lead Flow

To support lead management across multiple service areas, we developed custom forms throughout the site, including:

• Property showing requests
• General real estate contact forms
• Homebuilding consultations
• Remodeling project inquiries

Forms route to the correct team members to improve response times and streamline communication.

A Story Forward Design Rooted in Family and Community

Cardinal Realty is built on three generations of service, and the new website highlights this legacy through:

• Authentic photography
• Family centered messaging
• Client testimonials
• Community partnerships
• Warm visuals and clean layout

Visitors immediately understand who Cardinal Realty is and what they stand for.

Mobile Friendly and Built for Today’s Homebuyers

Since most home searches now happen on mobile devices, the site was developed with full responsiveness. Whether visitors are viewing listings, photos, or contact forms, every page is optimized for fast loading and easy navigation.

SEO Optimization for Local Real Estate and Construction Visibility

Queen Bee Media completed full SEO setup using Yoast SEO, including:

• On page optimization
• Local SEO targeting
• Metadata and titles
• Readability improvements
• Clean URL structure
• Redirect management
• Proper headings and content flow

These enhancements support long term search visibility for real estate, homebuilding, and remodeling keywords.

An Eight Week Project Built with Precision and Purpose

This project began in fall 2025 and was completed over the course of eight weeks. Through strategic planning and close collaboration, we created a website that reflects Cardinal Realty’s values, supports their services, and connects with their community.

The new site gives Cardinal a polished, professional, and scalable digital foundation that honors their legacy and supports their future.

If your business is ready for a modern website that reflects your story and strengthens your online presence, Queen Bee Media can help you bring it to life. Fill out our free estimate form.

Transforming the ChiroWay Digital Presence with a Scalable WordPress and Franchise Ecosystem

by Queen Bee | Aug 29, 2025 | Client Projects, Digital Marketing, Latest Articles, SEO, Website Development, Website Launch, WordPress Development

Transforming the ChiroWay® Digital Presence with a Scalable WordPress and Franchise Ecosystem

ChiroWay Chiropractic is committed to helping individuals and families move, grow, and function at their best through a proactive and holistic approach to chiropractic care. Their philosophy centers on supporting the body’s innate intelligence and addressing the root causes of tension and dysfunction. With a growing network of franchise locations in Minnesota, Wisconsin, Texas, and Florida, ChiroWay® continues to expand its impact as a community focused wellness resource.

ChiroWay® Franchise was founded in 2012 by Trent Scheidecker, DC. As both Founder and President, Trent has grown the organization from a single vision into a multi state franchise system. He also owns and operates the ChiroWay of Woodbury location, where he continues to serve members through personalized chiropractic care.

At the start of the year, ChiroWay® partnered with Queen Bee Media to elevate its digital presence. The project included a modern WordPress rebuild, a separate franchise website, automation improvements, custom mapping, podcast integration, and a dedicated news and updates site. Each piece was designed to support long term growth and improve user experience.

A WordPress Website Designed for Clarity and Growth

We followed the established ChiroWay® brand guidelines and created a clean and accessible layout. This structure guides visitors through their philosophy, membership model, and overall care experience. The updated content provided by Trent and the ChiroWay® team was organized to improve readability, boost engagement, and support stronger SEO results. As a result, the website now presents the ChiroWay mission in a clear and inviting way.

Development of a Separate Franchise Website

To support future expansion, we created a standalone franchise website at franchise.chiroway.com. This site provides clear information for future franchise owners and includes automated lead routing for inquiries. It also delivers a structured layout that maintains brand consistency and improves navigation. In addition, dedicated pages outline the franchise model, benefits, and requirements.

Integration of the Today’s TIC Chiropractic Podcast

ChiroWay® produces ongoing podcast content through the Today’s TIC Chiropractic Podcast, which features conversations about chiropractic care, wellness, and the ChiroWay® philosophy. We integrated all podcast blog posts into the new website and connected each episode to their Apple Podcasts and Spotify listings. This gives visitors a central place to explore episodes, subscribe to the show, and learn more about the principles behind ChiroWay care. The podcast library also strengthens SEO by adding consistent educational content that builds authority and trust.

Online Appointments and Automated Email Notifications

To improve convenience for new and returning visitors, we added online appointment scheduling for every location. Clients can reserve a session quickly and easily. We also implemented automated email notifications that send current location based discounts. This helps encourage return visits and improves engagement across centers. Additionally, franchise inquiries are automatically routed to the correct team members for faster follow up.

Custom Zip Code Mapping for ChiroWay Near Me

A key feature of the project was the custom zip code mapping tool. This tool identifies the nearest ChiroWay® location within a ten mile radius and helps visitors find care quickly. It also supports local SEO by improving visibility for each franchise center. The ChiroWay Near Me page reinforces their accessibility and highlights their growing presence.

Chiropractic News and Updates Site

To support educational growth and search visibility, we developed chiropractic.chiroway.com as a dedicated content hub. New categories, tagging, and schema markup were added to improve how the content performs in search engines. This platform allows ChiroWay to share updates, articles, and wellness insights more effectively.

Custom Forms Built with Gravity Forms

We developed several Gravity Forms to support internal workflows. These include franchise inquiry forms, general contact forms, and location specific forms. Each form routes directly to the correct franchise owner or department. As a result, communication is faster and more efficient.

Full SEO Optimization for Every Page and Location

SEO was an essential part of this project. Queen Bee Media completed a full SEO overhaul that included enhanced Yoast configuration, detailed page optimization, local SEO for each franchise location, and redirect cleanup. Structured metadata, schema enhancements, and strategic internal linking were also added. These improvements create a strong foundation for long term search performance.

A Four Month Project Completed with Care and Precision

The project began in February and included development of the main ChiroWay® website, the franchise site, automated workflows, custom mapping functionality, podcast integration, and the dedicated news platform. Through close collaboration and clear communication, the full digital ecosystem was completed within four months. This new structure supports future growth and provides a polished, scalable online presence for the entire ChiroWay network.

If your business is ready for a refined website, automated systems, and an SEO strategy designed for scalability, Queen Bee Media can help bring that vision to life. Click here for a free estimate.

Elevating Ski Education: A New Website for the Robbe Mayall Ski Education Foundation

by Queen Bee | Mar 11, 2025 | Client Projects, Digital Marketing, Latest Articles, Non-Profit Websites, Ski Education, Website Launch

Elevating the Future of Ski Instructors: A New Website for the Robbe Mayall Ski Education Foundation

At Queen Bee Media, we take pride in building digital platforms that make a difference. We are excited to share the launch of the brand-new website for the Robbe Mayall Ski Education Foundation, an organization dedicated to supporting the next generation of ski instructors through mentorship, scholarships, and professional development opportunities.

Honoring a Legacy, Empowering the Future

Founded in memory of Robbe Mayall, a passionate ski instructor and mentor, the foundation is committed to helping instructors grow their skills, inspire future skiers, and enrich the ski community. Through their programs, they provide valuable resources to those pursuing careers in ski instruction, ensuring that Robbe’s dedication to the sport and education lives on.

Our Role in the Foundation’s Digital Presence

To help the Robbe Mayall Ski Education Foundation reach more aspiring instructors and supporters, we designed and developed a WordPress website using the Divi theme. The new site provides a seamless and engaging user experience, making it easy for visitors to learn about the foundation’s mission, apply for scholarships, and get involved.

Key features of the website include:
✔ A modern, intuitive design built for easy navigation and accessibility.
✔ The Give – Donation Plugin, allowing supporters to contribute online with ease.
✔ A custom-designed logo that reflects the foundation’s identity and mission.
✔ A dynamic news feed and blog, providing updates, stories, and resources for ski instructors and supporters. We continue to help manage this section to keep content fresh and engaging.

Stay Updated & Get Involved

The foundation is dedicated to making ski instruction more accessible and impactful. Whether you’re an aspiring instructor, a supporter, or someone who believes in fostering a stronger ski community, you can learn more, read the latest updates on their blog, and contribute by visiting the new website.

➡️ Explore the Robbe Mayall Ski Education Foundation

At Queen Bee Media, we love helping organizations bring their vision to life online. If you’re looking for website development, branding, or digital marketing solutions, let’s connect and create something impactful together!