Social media branding plays a crucial role when it comes to building your brand.
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#1 Keep social media branding consistent
Your social media branding should be used across each platform in a consistent manner so as to clearly identify a page as belonging to you and to strengthen your brand’s identity.
#2 Each Network has its own strategy
Some companies post more frequently on one social network over others—it really depends on what type of customers you have. Each network has a key demographic, but it never hurts to stay active on at least the most popular social networks, which are Facebook, Instagram, and Twitter.