Instagram Trends for 2018

Instagram Trends for 2018

SOCIAL MEDIA
Instagram Trends for 2018
Nick Rojas, Blog Contributor
Dec 27, 2017
Every year we see wondrous new things across all social media platforms. In fact, stunning new developments seem to be a requirement if you want to be a player in the social media site game. This high tech, low contact form of interaction has been around long enough and has become widespread enough that it has managed to become an integral part of not only social aspects of the lives of its users but the business aspect as well. Whether you are hoping your make-up tutorials get you discovered, your DIY holiday centerpiece gets over 1000 likes, or to increase revenue for your business, social media has quickly become the cornerstone of accomplishing… well, almost anything.
Instagram has now reached over 800,000 users and that number is on the rise. Bloggers and vloggers from the far corners of the Earth seem to have settled on Instagram as THE app to use to promote your business, your YouTube channel, your micro-company, and just about anything else you can imagine. The influencers are flocking to Instagram. If you are interested in the new and upcoming social media trends that we are going to see from Instagramming 2018, pause that Snapchat story, ignore that post from David Avocado Wolfe on your news feed, and read on.

Instagram Stories

This popular Instagram feature is only about a year old. Its immediate rise to popularity is indicative of an upward trend in video content. Instagram stories will continue to be refined and video content and quality will continually improve. The story feature is already being utilized by several niche markets and, as a result, companies are going to want to partner with influencers who are comfortable reaching out to their market in this way. The site’s algorithms are even being redone to include videos receiving more updates and thereby becoming the more promoted posts. In order to receive higher engagement rates, companies will have to get comfortable in front of the camera if they want to stay competitive on social media platforms.

Sandwiching

According to an article on digiday.com, sandwiching is “strategically placing promoted posts between imagery forecasted to have high rates of engagement, based on existing data.” Influencers accomplish this by taking a post and publishing it in between two posts that they know from experience will have high engagement, such as a post for a contest and a post for a giveaway. This new trend comes on the heels of the new algorithm that Instagram has implemented, which left a lot of brand owners wondering why so many of their posts were suddenly receiving such low engagement. While this current attempt to beat the system has proven successful, Instagram surely has lots of other nooks and crannies where future surprises are hiding.

Shopping

Since late in 2016, it has been possible to shop directly from within the Instagram app itself through a feature known as “shoppable photos”. This capability was limited, however, as the shoppable feature was only used by certain brands.The feature went through extensive testing by Shopify throughout 2017 and in 2018 this feature is really expected to take off, with only a few minor limitations this time. Merchants can only sell physical products like food, clothes, books, toys, art, stationery, and electronics. There is a limit of five tagged items total in new and old posts combined.

It’s a smart bet that these three trends will not be the only ones you see blow up on Instagram in 2018, but these are definitely they three you will need to know about in order to increase your brand recognition and drive your company’s sales upward. With all of these brand new app innovations, cell phone companies are developing increasingly higher tech phones in order to keep up with the current market. Given the right combination of cell phone capability and social media know how any aspect of any business will soon be able to be accomplished from anywhere.
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Why your business needs to Blog!

When I mention the word ‘blog’ to a small business owner, they usually cringe!  Why you ask? Well, it takes time and most small business owners wear many hats and spread thin already.  It takes inspiration, a little bit of creativity and a commitment.

When most small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals. Did you know that a blog is actually the cornerstone of an active online and social media presence

Every small business should consider a blog the central hub of their social media strategy.

An effective blog should only be an area of your website where you publish fresh content regularly, which could easily be called your News section.

Queen Bee Media suggests focusing your energy on the quality of your content rather than the quantity of visitors.

A company blog is a business’ number one opportunity to tell all the layers of the story that you want to tell. Here you can really dig into the details of your business and position yourself as an expert in your field. In fact, the more you have to tell and the more frequently you tell it, the better. It really opens up a channel with your customers, prospects and clients.

7 Good Reasons to start Blogging by Jeff Bullas

  • It helps your SEO (Search Engine Optimization) as Google loves new content!
  • You can engage and understand your customers better.
  • You are seen as an expert in your field, a ” Thought Leader”
  • Great new content gives people a reason to keep coming back to your site.
  • Blogs are a much more trusted source than companies’ press releases and official company PR.
  • It moves customers to a conversion point where enough trust is created for people to take the next step and buy.
  • By writing you are learning.

A recent HubSpot report shows that 57% of businesses have acquired a customer through their company blog. Blogging is good for your business!

A business blog is a great way to position yourself, and your company, as an expert in the industry. It allows you to broadcast news, content, research and your opinion in a timely matter. It is also a great way to highlight your accomplishments, but more so, to engage with your readers. A blog is also a great tool for industries that have a long sales cycle. It allows audiences to get to know your brand over time.

If your wheels aren’t spinning quite yet with ideas, then have a company meeting.  Involving your staff will spark some creative ideas.  Ask customers what they would like to know more about your company.  Every business has a story.  Also, by having your staff on board with a social media plan is the first step to your social media marketing success.

A blog combined with with your social media channels is a great way to promote and drive customers to selected areas of your website. Learn more about RSS Feeds and why your small business needs one.

Your blog is your company’s voice and what gives your company a personality. So, what are you waiting for?  If you’re not really sure where to start, contact us today!

Queen Bee Media can help you start telling your story and letting your audience get to know you.

 

For more information on blogging for your business, contact Queen Bee Media.  

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